Senior Director, Market & Competitive Intelligence
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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in competitive intelligence and market analysis, with a strong focus on customer segmentation and Voice of Customer programs. Proven ability to lead cross-functional teams and influence strategic decisions in high-growth B2B SaaS environments.
Highest-signal resume keywords
Competitive IntelligenceMarket IntelligenceVoice of Customer ProgramsCustomer SegmentationCross-Functional Leadership
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Build and own Kaseya's competitive intelligence program, including competitor profiles, battlecards, objection-handling guides, and early-warning systems
- Lead market intelligence through TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape
- Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a win/loss program
- Design and maintain Kaseya's customer segmentation framework
- Own the marketing effectiveness measurement framework covering pipeline influence, revenue contribution, campaign performance, and funnel conversion
- Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value
- Advise executive leadership through regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities
- Embed competitive and market insight into sales onboarding, training, and live deal support, and measure impact on win rates
- Hire, develop, and lead a high-performing team of analysts and researchers
Requirements
What you’ll need- 10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy
- 3+ years leading intelligence, insights, analytics, research, or strategy teams or programs
- B2B SaaS experience strongly preferred
- Experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus
- Demonstrated success building or significantly scaling an intelligence, insights, or analytics function
- Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis
- Exceptional analytical and synthesis skills
- Outstanding written and verbal communication; comfortable presenting to C-level executives and large sales audiences
- Strong cross-functional leadership; able to influence without authority across product, sales, marketing, and corporate development
- Experience in private equity-backed or high-growth, acquisitive software environments preferred
- Familiarity with the MSP ecosystem and its competitive landscape preferred
- Experience with CI platforms such as Klue and Crayon, analyst research from Gartner, Forrester, and Canalys, and AI/ML analytics initiatives preferred
- Experience in subscription and retention-based businesses preferred
- MBA or equivalent advanced degree preferred
Benefits
Comp & perks- Equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Competitive IntelligenceMarket IntelligenceCustomer SegmentationAnalyticsTAM AnalysisWin/Loss AnalysisAI/ML AnalyticsData AnalysisInsights DevelopmentMarketing Effectiveness Measurement
Soft Skills
Analytical SkillsCommunication SkillsLeadershipInfluencing SkillsPresentation Skills
Tools & Technologies
CI PlatformsKlueCrayonGartner ResearchForrester ResearchCanalys Research
Certifications & Qualifications
MBAAdvanced Degree
Industry Keywords
B2B SaaSIT ManagementCybersecurityMSP/ChannelInfrastructure SoftwarePrivate EquityHigh-Growth Software