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Posted: 10/14/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Brand Management, Strategic Marketing Planning, and P&L Management, with a strong focus on driving growth and innovation in the pet food sector. Proven ability to lead cross-functional teams and execute integrated marketing strategies that enhance brand positioning and profitability.
Highest-signal resume keywords
Brand ManagementP&L ManagementIntegrated Marketing PlanningConsumer & Shopper InsightsDigital Marketing
About the role
Key responsibilities & impact- Lead the growth, brand-strengthening, and profitability strategy for Purina’s exclusive brands for pet stores in Brazil.
- Develop and execute integrated marketing plans focused on sustainable growth, brand building, innovation, and omnichannel execution.
- Lead the development of brand and portfolio strategy, defining positioning, architecture, growth plans, and strategic priorities.
- Fully manage the brands’ P&L and monitor sell-in, sell-out, market share, margin, profitability, and return on marketing investment.
- Develop and execute integrated communication, media, content, digital, CRM, and shopper marketing campaigns.
- Lead the innovation pipeline, product launches, and portfolio renovations.
- Coordinate cross-functional interfaces with R&D, Supply Chain, S&OP, Finance, Sales, and global and regional teams.
- Manage advertising, media, social media, research, and production agencies.
- Translate consumer, shopper, and market insights into strategies that accelerate acquisition, retention, and loyalty.
- Lead and develop the team, fostering high performance, capability building, and a collaborative, results-oriented environment.
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Advertising, Economics, Engineering, or a related field.
- Solid experience in Marketing, Brand Management, or Category Management.
- Experience managing large-scale brands and significant marketing budgets.
- Experience leading multidisciplinary teams and developing people.
- Experience managing innovation, product launches, and portfolio strategy.
- Experience working in matrix organizations with multiple stakeholders and regional/global interfaces.
- Knowledge of Brand Management, strategic marketing planning, P&L management and financial analysis, portfolio management and innovation, Consumer & Shopper Insights, integrated communications and media, digital marketing and CRM, agency and supplier management, and market analysis using Nielsen, Kantar, Circana, or similar platforms.
- Advanced Excel and PowerPoint skills.
- Advanced or fluent English (required).
- Intermediate or advanced Spanish (preferred).
- Experience in pet food, nutrition, food, or fast-moving consumer goods (FMCG) (a plus).
- Experience working at multinational companies (a plus).
- Participation in regional or global projects (a plus).
- Knowledge of scientific/technical marketing strategies (a plus).
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingBrand StrategyPortfolio ManagementFinancial AnalysisInnovation ManagementProduct LaunchesMarket AnalysisAdvanced ExcelAdvanced PowerPointAgency Management
Soft Skills
Team LeadershipCollaborationResults-OrientedCapability BuildingCommunication
Tools & Technologies
NielsenKantarCircanaCRM PlatformsDigital Marketing Tools
Industry Keywords
Pet FoodFast-Moving Consumer GoodsMultinational CompaniesScientific Marketing StrategiesRegional Projects