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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading B2B marketing strategies and operations across Latin America, with a strong focus on demand generation, customer acquisition, and performance optimization using data analytics and artificial intelligence. Proficient in managing diverse marketing channels and collaborating effectively with cross-functional teams to drive business results.
Highest-signal resume keywords
B2B MarketingDemand GenerationCustomer AcquisitionHubSpotGoogle Analytics 4
About the role
Key responsibilities & impact- Lead the Marketing strategy for Latin America, aligned with Onfly’s positioning, commercial growth, and international expansion.
- Structure and develop the LATAM Marketing operation by establishing processes, tools, KPIs, and operating routines.
- Lead go-to-market strategies for entering new countries, including Argentina and other priority markets.
- Plan and execute B2B demand generation and customer acquisition, connecting marketing to the sales pipeline and revenue.
- Manage content, paid media, SEO, GEO, inbound, outbound, automation, and partnerships.
- Lead corporate events, trade shows, conferences, and relationship-building initiatives across Latin America.
- Travel for business events, partner meetings, and expansion initiatives.
- Adapt campaigns, positioning, and materials to the cultural and commercial characteristics of each country.
- Collaborate with Sales, Product, and Customer Success, coordinating agencies, freelancers, vendors, and partners.
- Monitor leads, conversion, CAC, ROI, pipeline, and revenue, using data, analytics, and artificial intelligence to optimize investments.
Requirements
What you’ll need- Strong Marketing experience, with a generalist background and the ability to connect strategy, execution, and business results.
- Experience leading marketing projects, initiatives, or operations, with the autonomy to set priorities, make decisions, and drive deliverables.
- Experience with B2B marketing, demand generation, and customer acquisition strategies.
- Practical knowledge of various marketing channels, including content, paid media, SEO, events, partnerships, and automation.
- Experience with CRM and marketing automation, especially HubSpot.
- Knowledge of Google Analytics 4 (GA4), data analysis, and performance KPI tracking.
- Knowledge of SEO and GEO (Generative Engine Optimization).
- Experience planning, managing, and optimizing paid media campaigns.
- Practical knowledge of artificial intelligence tools applied to marketing.
- Strong communication, collaboration, and stakeholder-management skills across different teams, partners, and seniority levels.
- Fluent Spanish required.
- English at an intermediate level or higher.
- Availability for domestic and international travel.
- Preferred qualifications: experience in technology, SaaS, travel tech, or B2B businesses; experience in Latin America; knowledge of Latin American markets, especially Argentina; go-to-market, international expansion, or product launches; startup or scale-up experience; a professional network in Latin America; sales enablement, competitive intelligence, marketing attribution, and multichannel performance analysis.
Benefits
Comp & perks- Hybrid work arrangement – 3 days in the office and 2 days working from home
- Meal allowance on a flexible benefits card — BRL 40 per day (no 6% payroll deduction)
- Transportation allowance on a flexible benefits card (no 6% payroll deduction)
- Unimed health insurance — no copayments and no monthly premium for Onflyers (covered by us 😄)
- Dental insurance (monthly premium discount)
- Pharmacy discounts
- Online psychotherapy — Vittude
- Gympass and TotalPass
- 90% scholarship for language studies
- Discounts on undergraduate and graduate programs (UNA, UNIBH, and Anhanguera)
- Funeral assistance from Grupo Zelo
- Extended maternity and paternity leave
- BRL 200 voucher for Onhappy — our leisure travel platform
- Life insurance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyPerformance KPI TrackingPaid Media Campaign ManagementSEOContent MarketingMarketing AutomationData AnalysisGEOArtificial Intelligence ToolsProject Management
Soft Skills
Strong CommunicationCollaborationStakeholder ManagementDecision MakingAutonomy
Tools & Technologies
HubSpotGoogle Analytics 4CRM SystemsMarketing Automation ToolsData Analytics Tools
Industry Keywords
Latin AmericaSaaSTravel TechB2B BusinessesGo-To-Market StrategyInternational ExpansionStartup ExperienceScale-Up ExperienceCompetitive IntelligenceMarketing Attribution