Thomson Reuters

Senior Marketing Strategist

Thomson Reuters
Posted 10/21/2026full-timeCriciúma • BrazilSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing strategic marketing initiatives, with a strong focus on demand generation, multichannel campaign management, and data-driven decision-making. Proficient in analyzing market trends and consumer behavior to drive business growth and optimize marketing performance.

Highest-signal resume keywords
Strategic MarketingDemand GenerationB2B Marketing StrategiesData AnalysisCampaign Performance

About the role

Key responsibilities & impact
  • Develop marketing strategies aligned with business objectives and organizational priorities
  • Lead demand generation, brand positioning, and market growth initiatives
  • Plan, execute, and monitor multichannel campaigns focused on customer acquisition, engagement, and retention
  • Analyze market trends, consumer behavior, and competitive activity to identify strategic opportunities
  • Partner closely with Sales, Product, Customer Success, and Communications teams
  • Monitor performance indicators, campaign ROI, and funnel metrics, recommending continuous optimization actions
  • Develop go-to-market plans for new products, solutions, and strategic initiatives
  • Manage internal and external stakeholders, influencing data-driven decisions through market insights
  • Promote Thomson Reuters’ values and behaviors in day-to-day activities

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Economics, or a related field
  • Proven experience in Strategic Marketing, Demand Generation, Growth Marketing, or related areas
  • Experience developing and executing B2B marketing strategies
  • Advanced knowledge of data analysis, marketing metrics, sales funnels, and campaign performance
  • Experience planning and managing digital and multichannel campaigns
  • Ability to turn data and insights into strategic business recommendations
  • Ability to manage multiple projects simultaneously in a dynamic, collaborative environment
  • Excellent verbal and written communication skills, with the ability to influence audiences at different organizational levels
  • Advanced English proficiency for interaction with global teams and stakeholders
  • Analytical, results-oriented, innovative, and highly execution-focused mindset

Benefits

Comp & perks
  • Hybrid and flexible working model
  • Opportunity to work from anywhere for up to 8 weeks per year
  • Culture of continuous learning and skills development
  • “Grow My Way” program
  • Medical and dental coverage
  • Two corporate mental health days
  • Performance-based incentive programs
  • Resources supporting mental, physical, and financial well-being
  • Two paid volunteer days per year
  • Opportunities to participate in pro bono consulting projects and ESG initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing Strategy DevelopmentMultichannel Campaign ManagementMarket Trend AnalysisCustomer AcquisitionCampaign ROI MonitoringSales Funnel MetricsGo-To-Market PlanningData-Driven Decision MakingPerformance Indicator MonitoringDigital Marketing
Soft Skills
Excellent Communication SkillsInfluencing SkillsProject ManagementCollaborationInnovative Mindset
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in CommunicationsBachelor’s Degree in AdvertisingBachelor’s Degree in Economics
Industry Keywords
Demand GenerationGrowth MarketingCustomer EngagementMarket Growth InitiativesStakeholder Management