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Thomson ReutersCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing demand generation strategies, managing multichannel marketing campaigns, and optimizing marketing budgets for ROI. Proficient in leading teams and presenting strategic recommendations to drive customer acquisition and revenue growth in the SMB market.
Highest-signal resume keywords
Demand Generation StrategyB2B MarketingDigital MarketingMarketing Automation PlatformsSaaS Marketing
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead the marketing strategy for the Small and Medium-sized Business (SMB) segment
- Develop and execute demand generation strategies to acquire customers, grow pipeline, and increase conversion
- Manage and optimize multichannel campaigns, including paid media, digital marketing, social media, content, events, and engagement programs
- Partner with Sales, Revenue Operations, and Product to drive MQLs, SQLs, Pipeline, and Closed Won Pipeline (CWP)
- Plan, monitor, and analyze performance metrics
- Lead customer acquisition and lead nurturing journeys
- Manage the marketing budget with a focus on ROI and business impact
- Support brand positioning in the SMB market
- Lead and develop team members
- Present analyses, results, and strategic recommendations to local and global leadership
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or a related field
- Advanced English proficiency (required)
- Strong experience in B2B or B2B2C marketing, with a strong focus on demand generation and revenue growth
- Experience in digital marketing, including paid media, performance marketing, automation, social media, and content marketing
- Experience in SaaS, technology, fintech, or SMB-focused businesses
- Knowledge of marketing automation platforms, CRM systems, and data analytics tools
- Experience developing Product Marketing and Go-to-Market strategies for SaaS solutions (a plus)
Benefits
Comp & perks- Hybrid and flexible working model
- Flexibility to work from anywhere for up to 8 weeks per year
- “Grow My Way” program and ongoing skills development
- Medical and dental insurance
- Two corporate mental health days
- Performance-based incentive programs
- Resources supporting mental, physical, and financial well-being
- Two paid volunteer days per year
- Pro bono consulting opportunities and ESG initiatives
- Inclusive culture fostering a sense of belonging
- Flexibility and work-life balance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationPerformance MarketingLead NurturingCustomer AcquisitionMarketing Budget ManagementData AnalyticsGo-to-Market StrategyContent MarketingSocial Media MarketingPaid Media
Soft Skills
Team LeadershipStrategic PresentationCollaboration
Tools & Technologies
CRM SystemsMarketing Automation ToolsData Analytics Tools
Industry Keywords
Small and Medium-sized BusinessSaaSFintechB2B2C