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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving ecommerce growth through strategic vision, data-driven decision-making, and effective team leadership. Proficient in managing P&L, optimizing digital experiences, and leveraging Shopify's capabilities to enhance consumer journeys.
Highest-signal resume keywords
Ecommerce Growth StrategyShopify Plus ExperienceP&L ManagementAnalytical Skills with GA4Stakeholder Management
About the role
Key responsibilities & impact- Set the ecommerce commercial vision, trading priorities and business plans across brands and markets
- Own delivery against ecommerce sales, margin and operating profit targets
- Use data, consumer insight and test-and-learn approaches to identify growth opportunities
- Optimise trading, content, merchandising, promotions and store operations following the Shopify replatform
- Maximise Shopify’s native capabilities and app ecosystem
- Partner with Digital Product, Technology and operational teams on platform improvements and requirements
- Establish ownership, governance, quality assurance and post-launch optimisation
- Build relationships across brands, regions and central teams
- Deliver digital flagship experiences, online brand activations and seamless consumer journeys
- Collaborate with Digital Marketing and specialist teams to optimise acquisition, onsite experience, conversion and retention
- Manage agency partnerships, budgets and performance
- Lead, coach and develop a high-performing ecommerce team
Requirements
What you’ll need- Experience in a senior ecommerce role within a multi-brand or international retail organisation, ideally fashion, footwear or sporting goods
- Strong track record of delivering consumer-centric ecommerce growth
- Experience with commercial judgement and P&L ownership
- Hands-on experience with Shopify, ideally Shopify Plus and Shopify Markets
- Experience with ecommerce trading, promotions, merchandising, content operations and multi-market storefronts
- Experience establishing or improving ecommerce operating processes after a platform migration
- Experience partnering with a dedicated Digital Product function
- Strong analytical skills, including experience with GA4 or equivalent analytics platforms
- Understanding of digital marketing channels across different customer journeys
- Experience in budgeting, forecasting and P&L management
- Understanding of ecommerce UX, CRO and digital experience design
- Ability to manage stakeholders across Brand, Marketing, Product, Technology and regional teams
- Strategic outlook with confidence translating plans into delivery
- Clear, engaging communication with senior stakeholders
Benefits
Comp & perks- Competitive salary
- Discretionary bonus
- Hybrid working
- Flexible start and finish times
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ecommerce TradingPromotions ManagementMerchandising OperationsContent OperationsDigital Experience DesignBudgetingForecastingConversion Rate OptimizationConsumer Insight AnalysisMulti-Market Storefronts
Soft Skills
Clear CommunicationTeam LeadershipRelationship BuildingStrategic OutlookCoaching and Development
Tools & Technologies
ShopifyShopify MarketsGA4Digital Marketing ToolsAnalytics Platforms
Industry Keywords
EcommerceMulti-Brand RetailFashionFootwearSporting Goods