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PurposebrandsCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong business acumen and leadership capabilities in managing franchise performance, driving revenue growth, and optimizing operational efficiency. Proficient in analyzing P&L and KPIs while effectively communicating with stakeholders to ensure compliance and enhance franchisee success.
Highest-signal resume keywords
Franchise Business ConsultingMulti-Unit LeadershipP&L AnalysisMicrosoft Office Suite ProficiencyStrong Analytical Skills
About the role
Key responsibilities & impact- Own business performance across assigned franchisees, including revenue, profitability, intro acquisition, and retention
- Lead annual and quarterly business planning with franchisees
- Conduct P&L and KPI reviews to identify risks and opportunities
- Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies
- Collaborate with Learning & Development teams to develop training programs addressing performance gaps and operational needs
- Act as liaison between franchisees and Corporate
- Guide studios through enterprise initiatives, pilots, promotions, and system-wide rollouts
- Review studio compliance, network certification, and brand experience requirements
- Drive adoption, accountability, and measurable outcomes
- Serve as the primary strategic business advisor for franchisees across an assigned territory of approximately 100-150 studios and 25-50 franchisees
- Partner with a Franchise Fitness Consultant to drive revenue growth, profitability, intro acquisition, member retention, and leadership capability
Requirements
What you’ll need- 1-3 years Orangetheory Fitness studio (or other boutique fitness) experience preferred
- 1-3 years Multi-unit leadership, franchise business consultant role or small business owner experience
- Proven leadership experience in fitness environments
- Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook
- Strong analytical and business acumen
- Excellent verbal and written communication skills to interact with various stakeholders
- Associate’s degree OR equivalent work experience in a business support role; Bachelor’s degree (preferred)
- Based within the assigned territory: Washington DC, Maryland, Delaware, North Carolina, or Virginia
- Up to 65% travel within the territory to visit franchise studios
Benefits
Comp & perks- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Friday's between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business Performance ManagementKPI ReviewLabor OptimizationPricing StrategiesTraining Program DevelopmentCompliance ReviewRevenue Growth StrategiesIntro AcquisitionMember RetentionFour-Wall Economics
Soft Skills
Excellent Communication SkillsCoaching SkillsCollaborationStakeholder InteractionLeadership Experience
Certifications & Qualifications
Associate's DegreeBachelor's Degree (Preferred)
Industry Keywords
Orangetheory FitnessBoutique FitnessFranchise ManagementFitness EnvironmentsOperational Needs