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Product Marketing Lead, LatAm
R2 CompaniesCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing data-driven marketing campaigns and optimizing customer lifecycle strategies across various channels. Proficient in leveraging analytics and CRM platforms to drive growth and enhance partner marketing effectiveness.
Highest-signal resume keywords
Product MarketingGrowth MarketingCRM PlatformsLifecycle MarketingData Analysis
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop and execute data-driven partner marketing campaigns tailored to each partner, market, and segment
- Maximize funnel conversion, loan originations, and R2’s marketing impact
- Identify growth opportunities across the full customer lifecycle, from offer awareness and acquisition to activation, conversion, repeat borrowing, and retention
- Design and scale personalized lifecycle strategies across WhatsApp, email, push notifications, SMS, and in-app messaging
- Build scalable co-marketing playbooks with partner platforms, including in-app placements, joint campaigns, and coordinated communications
- Drive implementation and optimization of conversational AI, AI calling agents, and automated engagement solutions
- Develop understanding of SMB segments through behavioral data, research, and customer feedback
- Translate customer insights into actionable opportunities for Product, Marketing, and Partnerships
- Design A/B tests, define KPIs, and measure campaign effectiveness, funnel performance, and incremental originations
- Develop automated workflows, segmentation frameworks, and repeatable processes across partners and Latin American markets
- Collaborate with Product, Data, Engineering, Credit, and Partnerships while ensuring compliance with local financial regulations
Requirements
What you’ll need- Proven experience in Product Marketing, Growth Marketing, CRM, Lifecycle Marketing, or related roles, ideally within fintech, technology, or high-growth startups
- Highly analytical and comfortable using data to identify opportunities, prioritize initiatives, and measure business impact
- Strong experience with CRM platforms, marketing automation, customer segmentation, and multichannel engagement strategies
- Understanding of conversion funnels, experimentation methodologies, and customer lifecycle optimization
- Strong sense of ownership and ability to independently lead projects from strategy to execution
- Comfortable working in fast-paced environments and collaborating with cross-functional and geographically distributed teams
- Excellent communication skills and ability to translate complex analyses into clear recommendations
- Bonus: Experience in fintech, lending, embedded finance, or financial services
- Bonus: Familiarity with Customer.io, Amplitude, SQL, Snowflake, or similar analytics and marketing platforms
- Bonus: Hands-on experience with WhatsApp Business, conversational AI, AI calling agents, or other AI-powered marketing solutions
- Bonus: Experience managing marketing initiatives across multiple Latin American markets
- Bonus: Familiarity with Python, workflow automation tools, or AI-driven productivity solutions
Benefits
Comp & perks- Eligible team members have the opportunity to participate in R2’s Phantom Share Program, a performance-based incentive aligned with the company’s long-term success and value creation
- Ownership and impact in a fast-paced, growth-oriented startup
- Cross-functional collaboration with exceptional teams
- Exposure to complex regulatory challenges and innovation in embedded finance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentCustomer SegmentationA/B TestingFunnel OptimizationMarketing Automation
Soft Skills
Analytical ThinkingProject OwnershipCommunication SkillsCollaborationAdaptability
Tools & Technologies
Customer.ioAmplitudeSQLSnowflakeWhatsApp Business
Industry Keywords
FintechLendingEmbedded FinanceFinancial ServicesLatin American Markets