Marketing

• Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand.
• Collaborate with internal digital, creative, social, and promotional teams.
• Oversee significant budgets across multiple concurrent campaigns and optimize spending.
• Analyze campaign KPIs, present insights during weekly marketing calls, and develop action plans.
• Maintain marketing calendars and communicate plans, initiatives, and deadlines across teams.
• Coordinate local-market initiatives, digital and out-of-home campaigns, pre-festival events, promotional partnerships, and brand-building activations.
• Manage festival media libraries and support pre-festival and onsite media and content-capture strategies.
• Project-manage creative deliverables, tasks, updates, and deadlines.
• Write copy for email, SMS, digital advertisements, billboards, and other campaign materials.
• Oversee fan communications and personalized offers through the Breakaway Festivals app.
• Liaise with internal marketing teams and agency partners across social media, paid media, CRM, and the festival app.
• Collect, analyze, and report campaign and event performance, especially paid digital advertising and website traffic.
• Develop and analyze post-festival fan surveys and translate findings into campaign recommendations.
• Negotiate rates and creative partnerships with vendors and promotional partners.
• Stay current on emerging social platforms, cultural trends, and marketing techniques.
• Support Marketing Director(s) with administrative, operational, and project-related responsibilities.
• Support onsite festival operations and marketing activations as needed.

Marketing Manager

• Develop a deep understanding of local schools, education resources, parent communities, and market trends
• Identify user needs and potential marketing opportunities
• Engage with local parent WeChat groups and build relationships with parents
• Develop and create content for WeChat and Xiaohongshu
• Test and refine content directions
• Plan and execute local parent events, community partnerships, and education-related initiatives
• Build relationships with local organizations and community resources
• Independently drive marketing projects from planning through execution and follow-up
• Coordinate internal and external resources, manage execution details, and review project outcomes
• Gradually take ownership of a geographic market with opportunity to grow into a Regional Marketing Lead / Regional Market Owner

Regional Marketing Specialist, Mandarin Required

• Translate complex product capabilities, use cases, and value propositions into clear, differentiated audience-specific messaging
• Develop audience segmentation frameworks based on customer needs, behaviors, use cases, regions, industries, and customer-journey stages
• Create audience-specific messaging and campaign strategies for creators, builders, professionals, students, consumers, and emerging-market users
• Lead cross-functional marketing programs end to end across awareness, acquisition, activation, engagement, retention, and advocacy
• Lead customer interviews, surveys, social listening, competitive analysis, market-trend research, and behavioral-data analysis
• Turn research and performance signals into personas, messaging frameworks, briefs, campaign recommendations, and market insights
• Identify cultural, regional, and language-specific opportunities across global markets and adapt global campaigns for local audiences
• Develop go-to-market plans for campaigns, product features, audience programs, partnerships, and market expansions
• Identify partnership opportunities with creators, developers, communities, platforms, industry groups, and other audience ecosystems
• Align product marketing, growth, CRM, creative, analytics, partnerships, and regional marketing teams
• Measure campaign and audience performance and improve messaging, segmentation, customer journeys, regional strategies, and investments
• Build reusable campaign processes and playbooks
• Coach peers and junior teammates

Integrated Marketing Manager, Hardware

• Own and communicate the audience marketing strategy for an assigned industry vertical across net-new prospects and existing customers
• Establish measurement connecting audience activity to new, expansion, and progression pipeline outcomes
• Present vertical performance and investment cases to marketing and sales leadership
• Own the marketing contribution to the vertical’s pipeline in partnership with Sales, Sales Development, and Customer Success/Account Management
• Build and run programs for the existing customer base to drive engagement, expansion, and cross-sell
• Participate in the vertical’s pipeline cadence and report progress and gaps
• Adapt Five9’s platform positioning to industry-specific buying committees
• Equip Sales, Sales Development, and Customer Success/Account Management with vertical messaging, proof points, and objection handling
• Incorporate competitor differentiation into campaign messaging
• Manage the vertical marketing budget across accounts, events, campaigns, and content
• Report to the Senior Director of North America Demand Generation

Senior Audience Marketing Manager

• Pull, clean, and analyze data from internal and external sources, including Samba TV data and Samba web data
• Translate complex data findings into narratives, charts, and talking points for blog posts, reports, social posts, infographics, sales decks, and PR pitches
• Identify trends, benchmarks, and proprietary data stories that position Samba as a category authority
• Serve as the dedicated data partner to content marketing
• Manage a content insights backlog and provide editorial calendar input
• Lead original research initiatives, including survey design, dataset structuring, result interpretation, and story development
• Fact-check, source, and validate data used in marketing content
• Collaborate with measurement science, product, sales, customer success, and data engineering teams
• Partner with growth and demand generation teams on audience segmentation, A/B testing, and attribution
• Educate marketing stakeholders on data-driven decision-making
• Manage relationships with external research partners, data vendors, and analytics tools

Marketing Scientist

• Manage direct marketing, advertising, and promotional activities
• Develop product and brand marketing strategies based on competitor and consumer research
• Create content marketing materials that build positive brand sentiment
• Drive website traffic, brand awareness, and customer loyalty through social media marketing
• Collect consumer preference data and create targeted marketing messages
• Conduct market research, gather information, and interpret data
• Deliver content and communications through digital, print, and publication channels
• Analyze customer, market, and campaign performance data to inform recommendations and business decisions
• Support customer acquisition, engagement, and retention initiatives
• Create compelling marketing content and presentations
• Collaborate with cross-functional teams and stakeholders
• Manage multiple marketing projects in a fast-paced environment

Senior Marketing Specialist

• Lead execution for national and regional medical conferences and trade shows, including booth build, routing, exhibit space registration, housing blocks, vendor logistics, material shipping, and field team communication
• Maintain the master commercial marketing calendar
• Track multi-channel project milestones for digital ads, print collateral, and field sales aids
• Serve as primary point of contact for external creative agencies and print vendors
• Manage purchase orders, review statements of work, and assist with budget tracking and invoice processing
• Manage commercial digital and print library assets so field representatives and marketing managers use active, current, and approved promotional materials
• Manage the print vendor relationship and portal
• Schedule, organize, and host weekly PRC and MRC review meetings
• Prepare agendas, manage live meeting flow, and record Medical, Legal, and Regulatory reviewer feedback
• Act as operational administrator for Veeva Vault PromoMats, routing materials, verifying document metadata, linking reference packages, and managing material lifecycles
• Perform preliminary intake quality-control reviews on agency submissions
• Track approval expiration dates and coordinate re-review workflows with brand managers
• Partner with the Regulatory Review Leader to create and submit FDA Form 2253 packages for applicable promotional materials
• Drive day-to-day marketing projects and support accurate, compliant promotional and non-promotional content ready for publication
• Coordinate vendor operations and provide administrative/program-management support in compliance with company policies and external regulations

Coordinator, Commercial Marketing, MLR

• Monitor and co-manage campaign performance
• Develop understanding of client goals and objectives
• Troubleshoot technical issues
• Deliver reports and optimize campaigns to client objectives
• Share trading and campaign insights with peers
• Execute programmatic campaign execution and optimizations across multiple DSPs
• Co-manage and prioritize multiple live campaigns across channels and platforms
• Develop pacing documents for campaign flights and budgets
• Complete trafficking workbooks
• Maintain pacing charts, optimization logs, and third-party vendor collateral
• Manage internal and client deliverables, day-to-day communication, and campaign documentation
• Maintain understanding of account vertical and relevant industry news
• Collaborate with internal teams and vendors regarding DSP, DMP, data provider, and inventory supplier capabilities
• Execute reporting analysis based on campaign KPIs
• Collaborate with Operations and Analytics teams on tagging, placement naming conventions, and trafficking processes
• Develop programmatic campaign and audience recommendations based on planning briefs and client objectives

Programmatic Media Buyer

• Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs
• Own campaign QA and ensure campaigns render as intended
• Support and optimize automated lifecycle flows
• Manage the lifecycle calendar and Asana workflow, securing inputs and surfacing risks early
• Partner with Creative, Copy, Digital Merchandising, and Brand Strategy to keep briefs on schedule
• Support testing across creative, copy, offers, audiences, cadence, and personalization
• Contribute to list growth through email and SMS capture strategy and testing
• Deliver recurring and ad hoc reporting and translate results into recommendations
• Maintain standards for documentation, templates, linking practices, and QA
• Report to the Manager of Lifecycle Marketing
• Collaborate with Creative, eCommerce, Digital Merchandising, and Analytics

Lifecycle Marketing Specialist

• Drive brand awareness, consumer trial, and market share growth within the assigned market
• Recruit, train, support, and coach Brand Ambassadors
• Oversee Brand Ambassador activations driving product trial, education, and sales
• Support local market strategy with the Field Marketing Manager
• Execute sampling initiatives, retail activations, and pop-ups
• Ensure product displays, merchandising, and educational materials meet brand standards
• Identify and lead local events that increase brand awareness and market presence
• Represent the brand and create connections with consumers
• Build relationships with retail partners and support distribution, visibility, and in-store execution
• Enhance shelf presence, point-of-sale materials, and merchandising
• Partner with Sales on key accounts and sell-through programming
• Monitor local market activity and competition
• Support collegiate sampling programs and campus ambassadors
• Plan event logistics, including product, assets, staffing, and performance goals
• Oversee inventory, storage, marketing assets, equipment, cold storage, and company vehicles
• Ensure proper vehicle use, care, safety training, and compliance
• Track, analyze, and report activation performance, sales impact, consumer feedback, and learnings
• Develop post-event recaps with actionable insights
• Gather and synthesize consumer and market insights
• Manage budgets, expenses, receipts, and reports
• Collaborate with Sales, Marketing, Logistics, and cross-functional teams
• Support continuous program improvement and perform other assigned duties

Marketing jobs in California