Marketing

• Develop and launch new website pages and sections
• Redevelop and optimise existing pages to improve user journey and conversion
• Manage ongoing website maintenance and updates within the CMS
• Ensure website content is accurate, current, consistent, and aligned with brand guidelines
• Improve website usability, engagement, and conversion
• Optimise website structure, content, and functionality
• Collaborate with internal stakeholders and external partners on website development
• Optimise website content for SEO, AEO, and GEO
• Develop content to improve organic visibility and discoverability
• Support technical SEO hygiene and website health
• Monitor performance metrics and recommend improvements
• Manage and maintain marketing activity within HubSpot
• Build, schedule, publish, and monitor digital marketing campaigns
• Support campaign automation, workflows, and audience segmentation
• Monitor campaign performance and provide reporting and recommendations
• Maintain and optimise marketing databases
• Develop, build, and publish digital campaigns across relevant channels
• Schedule and publish LinkedIn content
• Develop engaging content aligned with campaign objectives and target audiences
• Create and adapt content and visual assets
• Edit and produce short-form video content
• Maintain consistent brand presentation across content
• Create and edit marketing assets in Adobe Creative Cloud

Marketing Specialist

• Own the narrative around Alight’s product offerings and craft persuasive solutions stories
• Collaborate with Sales, Growth Marketing, and Product Management to drive integrated go-to-market strategy
• Serve as subject-matter expert on audience challenges, value drivers, buyer personas, and buying journeys
• Craft positioning, messaging, content, and customer-facing assets
• Identify priority use cases where Alight has a right to win
• Define cross-functional go-to-market sales plays
• Plan and execute product launches and consult on campaigns driving awareness, adoption, and retention
• Provide sales and customer-success teams with tools, collateral, training, webinars, and workshops
• Share customer insights, feedback, testimonials, NPS, and CSAT findings with product and marketing teams
• Develop and deliver launch plans and coordinate with marketing teams
• Measure and optimize launch and campaign effectiveness and ROI
• Establish Alight as a premier solution for HR outsourcing, benefits administration, health navigation, wellbeing, wealth administration, and leaves of absence
• Partner with Sales Operations and Demand/Growth Marketing to build pipeline and accelerate acquisition and upsell opportunities
• Lead and support Product Marketing Managers responsible for Health, Wealth, and Leaves solution marketing
• Hire, train, mentor, motivate, and coach product marketers
• Develop playbooks, training, and tools to help field teams navigate the HR buying journey and close deals
• Conduct competitive analysis and market research
• Allocate resources, budgets, and timelines for product marketing projects
• Curate and evolve buyer personas and journey maps
• Measure and report on marketing performance
• Attend and speak at events, conferences, and webinars; create blogs, articles, and reports
• Benchmark product performance and positioning against competitors and industry standards

Senior Director, Solution Marketing

• Partner with Demand Generation and Recruiting leadership to shape marketing strategies attracting prospective sellers, business owners, and M&A opportunities
• Translate growth priorities into integrated campaign strategies and briefs, defining audiences, messaging, content, and measurement
• Drive marketing programs from idea through execution
• Develop and execute campaigns across email, direct mail, paid media, digital, social, industry advertising, and events
• Develop nurture and targeted prospecting programs
• Create content and storytelling across emails, landing pages, articles, thought leadership, ads, direct mail, presentations, seller stories, and other communications
• Build HALO’s visibility within the promotional products industry through publications, associations, events, sponsorships, advertising, content, and new opportunities
• Measure performance, optimize campaigns, and develop new approaches for seller recruiting and M&A marketing
• Support integrated demand generation campaigns across email, paid media, content and digital channels
• Write email marketing content for HALO sellers to share with clients
• Develop blogs, articles, thought leadership and other content supporting brand and demand generation priorities
• Support HALO’s seller social strategy by developing content, campaigns and ready-to-use social assets
• Support business development and targeted prospecting campaigns
• Partner across Marketing, Merchandising, Supplier Relations, Sales and other teams to develop compelling marketing content

Senior Marketing Specialist

• Own the USCAN always-on email portfolio end to end
• Build, maintain, monitor, and optimize recurring and trigger-based email programs, including recycled leads, abandoned cart, and welcome series
• Build and deploy programs in Marketo, including programs, smart campaigns, triggers, smart lists, and static lists
• Maintain campaign ID and child ID naming conventions for reporting and attribution
• Advise sales and marketing stakeholders on cadence, audience definition, content sequencing, subject lines, and email strategy
• Maintain and enforce email partnership guidelines and the pre-send checklist
• Protect sender reputation and deliverability, escalating or pausing activation for compliance, consent, privacy, tracking, accessibility, unsubscribe, or spam-complaint concerns
• Design and run A/B testing experiments with defined hypotheses, testing windows, and success criteria
• Produce quarterly USCAN email performance reports by segment and sub-business code
• Interpret performance results and identify content gaps, audience fatigue, and optimization opportunities
• Deliver pre-show, in-show, and post-show email sequences for USCAN events and conferences
• Deliver webinar confirmations, reminders, and thank-you emails
• Maintain lead source, lead source type, campaign type, and Marketo channel taxonomy
• Source and clean operational data feeds and exclude test and internal records before import
• Route email assets through brand, accessibility, and compliance review
• Manage intake and campaign status in Workfront
• Maintain USCAN email best-practice guidance for subject lines, preheaders, copy, CTA discipline, visual hierarchy, responsive design, accessibility, and nurture versus drip campaigns

Marketing Specialist – Region

• Own and drive Neumo's national event strategy and annual operating model
• Allocate a significant national field-marketing budget across products, territories, and business units
• Co-own event-driven pipeline and retention outcomes with Sales and business-unit leaders
• Launch and scale Neumo's flagship annual customer conference planned for Q2 2027
• Own conference strategy, experience design, registration, partner/sponsor program, supplier contracts, and P&L
• Plan and manage logistics for sales kickoff, President's Club, and other strategic go-to-market meetings
• Build, lead, and grow the events team
• Protect and amplify the Neumo brand across events
• Oversee venue, booth, shipping, staffing, and collateral logistics
• Own the event-management system and improve processes through software adoption and AI-enabled tooling
• Report event performance and ROI by goal, event type, product, territory, and business unit
• Build and oversee the multi-million-dollar budget, including forecasting and contract negotiation
• Design a high-conversion lead-to-opportunity flow from events
• Serve as executive escalation point with vendors and venues
• Partner with Sales Development and Inside Sales to convert booth meetings into discovery and demo calls
• Align event programs with business, territory, and retention strategies
• Partner with HRBP on hiring, headcount, compensation, career pathing, and workforce planning
• Define team structure, reporting lines, role scope, and career paths
• Set growth plans, coach employees, deliver feedback, and create stretch opportunities
• Lead performance management and build a culture of accountability and ownership

Director, Field Marketing

• Own and drive Neumo's national event strategy and annual operating model
• Allocate a significant national field-marketing budget across products, territories, and business units
• Co-own event-driven pipeline and retention outcomes with Sales and business-unit leaders
• Launch and scale Neumo's flagship annual customer conference planned for Q2 2027
• Own conference strategy, experience design, registration, partner/sponsor program, supplier contracts, and P&L
• Plan and manage logistics for sales kickoff, President’s Club, and other strategic go-to-market meetings
• Build, lead, and grow the events team
• Protect and amplify Neumo's brand across events
• Oversee venue, booth, shipping, staffing, and collateral logistics
• Own the event-management system and improve processes through software adoption and AI-enabled tooling
• Report on event performance and connect activity to pipeline and closed-won revenue
• Build and oversee the multi-million-dollar budget, forecast spend, negotiate contracts, and demonstrate ROI
• Design a high-conversion lead-to-opportunity flow from events
• Serve as executive escalation point with vendors and venues
• Partner with Sales Development and Inside Sales to convert booth meetings into discovery and demo calls
• Align event programming with business, territory, and retention strategies
• Partner with HRBP on hiring, headcount planning, compensation actions, career pathing, and workforce planning
• Define team structure, reporting lines, role scope, and career paths
• Set growth plans, coach employees, provide feedback, and create stretch opportunities
• Lead performance management and address performance gaps
• Build a culture of accountability and ownership

• Drive end-to-end development and activation of integrated B2B partner marketing campaigns
• Develop campaign strategy, planning, execution, measurement, and optimization
• Shape campaign positioning, narratives, content, and messaging aligned with GTM and business priorities
• Orchestrate stakeholders and resources while actively driving campaign delivery
• Collaborate with regional and global marketing teams, strategic technology partners, and creative teams
• Translate complex technology, AI, and business transformation propositions into marketing programs and content
• Manage partner investments and co-funded initiatives, including MDF processes where applicable
• Assess campaign performance, demonstrate impact, and identify improvement opportunities using data and insights
• Apply AI to research, insights, campaign development, reporting, measurement, and operational efficiency
• Experiment with AI-enabled approaches and identify opportunities to scale successful practices

Strategic Partner Marketing Manager

• Own the Marketing strategy and related outcomes for an assigned portfolio of Essentials openings and conversions through the defined transition point
• Build and maintain the Marketing components of each Commercial Ramp Strategy Plan
• Define unique selling points, priority audiences, and segment-specific messaging
• Develop full-funnel Marketing and digital media plans from pre-opening through the first year of operations
• Develop and secure approval for hotel Marketing budgets and funding plans
• Translate approved strategies and budgets into briefs, launch plans, media investments, assets, tracking, and activation milestones
• Partner with Sales & Revenue Commercial Strategy and Performance Leads to align Marketing actions with segmentation, pricing, sales priorities, booking pace, performance, need periods, and conversion goals
• Lead hotel and owner/operator Marketing working sessions and provide recommendations on priorities and investments
• Establish hotel-level Marketing and digital KPIs
• Maintain weekly Risk to Ramp reporting and a monthly portfolio scorecard
• Optimize audiences, channel mix, investment, creative, messaging, offers, and timing using performance insights
• Manage structured transitions to Field Marketing with strategy, budgets, campaigns, assets, vendors, results, risks, learnings, and next actions documented and transferred

Senior Manager, Commercial Strategy, Marketing

• Oversee development and execution of integrated, multi-channel marketing campaigns on a national scale across email, site, and in-app messaging
• Drive customer engagement with credit card offerings and deliver thoughtful communications experiences through always-on creative testing
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify strategic recommendations
• Partner with business analyst teams to understand total business performance and identify opportunities and adjustments to marketing/testing strategies
• Translate and communicate business intent in a directive manner for partner teams
• Serve as key marketing liaison with business partners, creative teams, legal, compliance, and other cross-functional teams
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization
• Write creative briefs, test documents, test plans, and strategies, driving performance and optimization against KPIs across channels

Marketing Manager – Discover Card Products

• Lead execution of the enterprise marketing strategy for ASC & NT Sales within Customer Solutions
• Develop, implement, and execute annual marketing/commercial plans for ASC & NT Sales organizations
• Lead the ASC & NT downstream marketing team with 4 direct reports
• Collaborate with upstream marketing, sales enablement, EAM Marketing, Enterprise Accounts, Strategic Sales, Marketing Communications, Stryker business unit marketing, and cross-functional leaders
• Develop value propositions and sales approaches for joint venture ASC ownership models
• Advance relationships and offerings with ASC Management Companies
• Determine brand, advertising, and tradeshow strategies to achieve commercialization, profitability, growth, and market share objectives
• Create scalable processes for regional managers and customers
• Support EMEA ASC/NT/Outpatient Surgery initiatives
• Work directly with ASC and NT sales leadership to address needs and drive results
• Foster a team culture focused on growth, talent, development, service, and results
• Prioritize new programmatic initiatives with KOLs, Commercial Operations, and Upstream Marketing
• Plan and budget for future team needs and operations
• Solve enterprise-level problems across functions and businesses
• Align with Flex Financial Marketing and Sales Leadership on communications, resources, and results
• Partner with the ASC Customer Education Manager on site visit, peer-to-peer, and showroom strategies

Marketing jobs in Illinois

Marketing Specialist

Senior Director, Solution Marketing

Senior Marketing Specialist

Marketing Specialist – Region

Director, Field Marketing

Director, Field Marketing

Strategic Partner Marketing Manager

Senior Manager, Commercial Strategy, Marketing

Marketing Manager – Discover Card Products

Senior Manager, Downstream Marketing – ASC, NT