Marketing Operations

• Manage and facilitate the intake process for marketing and shared services requests
• Ensure requests are documented, scoped, prioritized, and routed to appropriate teams
• Coordinate project timelines, deliverables, and status updates across multiple workstreams
• Monitor project progress and identify risks, dependencies, or schedule impacts
• Follow up with stakeholders to maintain accountability and execution discipline
• Support project kickoff, planning, and stakeholder communications throughout the project lifecycle
• Assist with resource tracking and project workload visibility
• Maintain project plans, work management systems, and operational documentation
• Ensure projects follow established governance, processes, and service delivery standards
• Support process improvement initiatives and identify opportunities to enhance operational efficiency
• Coordinate onboarding and engagement activities for agencies, contractors, and external partners
• Track contract renewals, statements of work, invoices, and vendor deliverables
• Partner with Procurement, Finance, and business teams on vendor management
• Maintain documentation related to external partners and project budgets
• Develop recurring reports and dashboards on project demand, throughput, and delivery status
• Track key operational metrics and report on team performance and workload trends
• Support data collection and analysis for leadership reviews and planning discussions
• Maintain accurate project and operational records

Senior Specialist, Marketing Operations

• Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and selected marketing web operations
• Manage planning, prioritization, and execution over a three-month-plus horizon
• Tie campaign and operational backlog to business priorities, lifecycle goals, stakeholder needs, and measurable outcomes
• Oversee end-to-end campaign operations from intake and scoping through sprint planning, requirements gathering, timeline management, QA, launch coordination, post-launch issue resolution, and performance feedback
• Partner with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations teams
• Maintain scalable, reliable, and AI-enabled MarTech infrastructure
• Own platform health, deliverability, and issue-resolution processes
• Lead root cause analysis and coordinate resolution of platform, campaign, data, deliverability, and tracking issues
• Coordinate landing page updates, CMS workflows, deployment readiness, tagging and tracking, accessibility, performance monitoring, launch QA, and troubleshooting
• Drive continuous improvement through AI, automation, experimentation, and scalable workflows
• Identify opportunities to reduce manual work, improve campaign quality, strengthen analytics, and increase team productivity while maintaining accuracy, compliance, and operational control

Manager, Marketing Operations

• Own HubSpot as the marketing team’s system of record, including properties, workflows, lists, forms, email deliverability, user permissions, and governance standards
• Connect HubSpot and the wider marketing stack to Salesforce, website, webinar and event platforms, paid media channels, and data enrichment tools
• Monitor integration sync health and ensure reliable data movement between systems
• Evaluate software, run pilots, negotiate contracts and renewals, and remove unused tools
• Maintain the marketing stack roadmap, including owners, costs, renewal dates, integrations, AI, and automation tools
• Build and maintain lead scoring and routing models with clear follow-up SLAs
• Set up multi-touch attribution models for marketing channels
• Clean duplicate and incomplete records, establish data standards and enrichment rules, and manage consent and subscription preferences
• Maintain target account lists, account-level engagement scoring, and intent signals across HubSpot and Salesforce
• Standardize lifecycle funnel stages, definitions, criteria, and handoff rules
• Own campaign setup standards, UTM conventions, naming taxonomy, HubSpot campaign objects, and Salesforce campaign hierarchy
• Establish A/B testing frameworks for email, landing pages, and paid media
• Document campaign launch, lead management, and other internal processes
• Build global processes across the Americas, EMEA, and APAC
• Partner with RevOps, Sales Ops, and finance to maintain shared definitions and a single source of truth for pipeline
• Build funnel, pipeline, channel, budget, and ROI dashboards and reports
• Support annual and quarterly planning with funnel math tied to pipeline targets
• Run weekly, monthly, and quarterly reporting reviews
• Train marketing and sales teams on HubSpot and reporting

Marketing Operations Manager

• Develop joint positioning, messaging, and go-to-market narratives explaining partner capabilities, audiences, and customer value
• Lead launch readiness for partner-built integrations across Product, Partnerships, Partner Marketing, Sales, and Customer Success
• Align launch materials, enablement, dependencies, and responsibilities before activation
• Own product marketing deliverables for market development fund programs
• Translate MDF commitments into messaging, briefs, content, and enablement with clear scope and deadlines
• Support MDF reporting and partner updates with completed deliverables, customer insights, and validated proof
• Create reusable FAQs, launch content, partner briefs, and sales materials
• Serve as Marketing’s liaison with partner go-to-market teams for research, positioning, launches, and feedback
• Bring design-partner feedback and adoption insights to Product Management to inform roadmap discussions and messaging
• Tell the story of Triple Whale’s growing technology partner ecosystem and help partners communicate integration value
• Coordinate with Partnerships, Product Management, Engineering, Partner Solutions Architecture, Marketing Science, Partner Marketing, Sales, Customer Success, and the Program Manager

Product Marketing Manager – Technology Partnerships

• Coordinate and execute marketing plan, program, and campaign level governance through the Marketing Investment Committee
• Serve as subject matter expert for Client Managers and Marketing Managers in preparing governance presentations and documents governance decisions
• Serve on the governance committee as needed
• Ensure marketing funding allocations align with governance decisions
• Track, document, and report funding information
• Manage plan, program, and campaign level budgets in UNICA
• Collaborate with Client Management and marketing executives to monitor financial performance
• Assist with business management of agency contracts, including liaising between Marketing and procurement for new contracts, amendments, renewals, and ongoing performance management
• Collaborate with CFO, Client Management, and Campaign Management on monthly campaign spend reviews and variance identification for reinvestments
• Manage departmental G&A expenses, including third-party resources and discretionary spend
• Establish and maintain department dashboards and key metrics
• Provide rollup reporting to senior leadership as necessary
• Partner with process owners to develop or execute control tests and action plans
• Mentor team members and contribute to team and organizational goals
• Facilitate continuous process improvement
• Ensure procedural information is current and accurate
• Hold the team accountable to documented processes and procedures
• Ensure business risks are identified, measured, monitored, and controlled according to risk and compliance policies and procedures

Senior Marketing Operations Analyst

• Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and select marketing web operations work
• Manage planning, prioritization, and execution across a three-month-plus horizon, tying campaign and operational backlog to business priorities, lifecycle goals, stakeholder needs, and measurable outcomes
• Oversee end-to-end campaign operations, including intake, scoping, sprint planning, requirements gathering, timeline management, QA readiness, launch coordination, post-launch issue resolution, and performance feedback loops
• Partner with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations to maintain scalable, reliable, and AI-enabled MarTech infrastructure
• Support requirements for automation, personalization, audience segmentation, data flows, integrations, reporting, and operational workflows
• Own platform health, deliverability, and issue resolution processes; monitor marketing platforms, privacy policies, device operating systems, AI-driven filtering, and industry best practices
• Lead root cause analysis and coordinate rapid resolution of platform, campaign, data, deliverability, or tracking issues
• Coordinate marketing web operations, including landing page updates, CMS workflows, deployment readiness, tagging and tracking, accessibility, performance monitoring, launch QA, and troubleshooting
• Drive continuous improvement through AI, automation, experimentation, and scalable workflows to reduce manual work, improve campaign quality, strengthen analytics, and increase productivity while maintaining accuracy, compliance, and operational control

• Design, implement, optimize, and maintain customer user journeys across Braze and Segment
• Support segmentation strategies to deliver personalized marketing campaigns and customer interactions
• Own A/B testing and product analytics, leveraging data insights to improve marketing performance in Statsig
• Collaborate with marketing, product, business management, and external vendors to ensure project success
• Maintain and troubleshoot technical issues, including testing Martech capabilities for ease of use, speed, and performance
• Manage data integrations by defining and building APIs, handling JSON-formatted data, and implementing integrations within an event-driven architecture
• Develop and maintain internal technical documentation
• Develop proof-of-concept solutions to validate technical feasibility
• Gather requirements and implement platform enhancements with stakeholders
• Stay current with emerging digital trends and evaluate their potential impact
• Ensure compliance with regulatory requirements and industry standards for digital banking
• Perform other duties as assigned

Senior Manager, Marketing Technology Developer – Digital Banking

• Own HubSpot configuration, properties, lists, user permissions, data hygiene, and marketing integrations
• Monitor sender reputation, SPF, DKIM, DMARC, and list hygiene, and resolve deliverability issues
• Maintain subscription types, consent workflows, and opt-out handling in line with applicable regulations
• Build nurture, lifecycle, customer communication, and sales sequence templates in HubSpot
• Build emails, forms, workflows, and landing page components and perform QA
• Build dashboards and reports and maintain clean, consistent campaign and attribution data
• Maintain campaign build templates, intake processes, and QA checklists
• Implement automation and AI-assisted workflows to reduce manual campaign, operational, and reporting work
• Collaborate with Product Marketing, Growth, Content, and Sales to translate campaign requirements into reliable builds, automation, and reporting

• Own the full vendor contract lifecycle, including prospecting, negotiating terms, mitigating risk, and resolving issues
• Lead annual budget planning and recurring budget reviews
• Monitor marketing expenditures, flag variances, and report budget status
• Track vendor and spending performance metrics and maintain accurate data
• Oversee invoice processing and payment operations
• Identify friction points and implement scalable solutions and standard operating procedures
• Translate marketing strategy into operational roadmaps
• Evaluate, select, and integrate systems, applications, and technology
• Lead change management and adoption for tools and workflows
• Explore, implement, and drive adoption of AI tools
• Liaise with Finance, IT, and People & Culture
• Serve as project manager for assigned cross-functional and external-partner projects
• Orchestrate annual marketing strategic planning and plan check-ins
• Create, evolve, and automate reporting for leadership, boards, committees, and partners
• Implement professional development, team-building, and technology-fluency programming
• Lead logistics for team meetings, retreats, and project-related travel
• Protect sensitive and confidential information and data integrity
• Report to the Director of Content & Campaigns

• Manage day-to-day vendor and agency relationships, including onboarding, scope coordination, contract tracking, performance check-ins, issue resolution, and budget alignment
• Process and track invoices, reconcile discrepancies, monitor spend trends, and flag variances or risks
• Maintain budget tracking documentation and support monthly and quarterly budget-to-actuals reporting
• Coordinate vendor and contractor management with procurement and manage third-party intake requests and approvals
• Develop project plans, timelines, workbacks, budget milestones, and vendor coordination plans
• Manage project schedules and coordinate deliverables across internal teams and external partners
• Monitor milestones, dependencies, risks, budget considerations, and resource needs
• Facilitate project meetings and provide status updates to leadership and stakeholders
• Manage intake, prioritization, and workflow coordination across marketing and communications channels
• Maintain and improve operating processes, governance standards, workflow tools, planning calendars, roadmaps, and launch schedules
• Coordinate enterprise initiatives requiring integrated communications and marketing support
• Maintain dashboards and reporting tools for project status, budgets, team capacity, resource allocation, and governance milestones
• Support annual planning, quarterly business reviews, department reporting, and leadership presentations
• Partner with the Director of Operations to align projects, portfolios, budgets, and governance practices with strategic objectives and KPIs
• Identify workflow improvements and develop project templates, governance frameworks, budget tools, and best practices

Marketing Operations jobs in United States

Senior Specialist, Marketing Operations

Manager, Marketing Operations

Marketing Operations Manager

Product Marketing Manager – Technology Partnerships

Senior Marketing Operations Analyst

Manager, Marketing Operations

Senior Manager, Marketing Technology Developer – Digital Banking

Marketing Operations Manager

Marketing Operations Manager

Operations Manager, Marketing & Communications