Performance Marketing

• Build, manage, and optimize Google Ads campaigns for camps and enrichment programs
• Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation
• Test ad copy and landing pages to improve completed registrations and acquisition efficiency
• Build and optimize Facebook and Instagram campaigns in Meta Ads Manager
• Develop and test audiences, creative concepts, messaging, and offers
• Write ad copy and provide creative briefs to the content team
• Develop a prioritized SEO plan for camps, after-school programs, and local enrollment opportunities
• Conduct keyword research based on search intent and business value
• Improve program and location pages, including titles, headings, content, and internal linking
• Use Google Search Console and analytics to identify opportunities and diagnose performance changes
• Identify technical SEO issues affecting crawling, indexing, and website usability
• Implement SEO improvements and coordinate developer-supported changes
• Improve local search visibility through accurate business information and location content
• Measure organic search performance through qualified traffic, inquiries, and registrations
• Validate conversion tracking across advertising platforms, analytics, and the registration process
• Reconcile reported conversions with actual registrations and revenue
• Allocate advertising spend based on timing, location, enrollment priorities, and capacity
• Diagnose whether weak results stem from targeting, creative, landing pages, tracking, or registration friction
• Provide concise weekly reporting on results, changes, lessons learned, and next actions

Paid Ads & SEO Specialist – Google Ads, Meta Ads

• Manage and optimize paid campaigns for select programs across paid social and paid search under the Sr. Manager, Performance & Lifecycle Marketing
• Pull and interpret campaign performance data
• Surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
• Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
• Support GTM media plans for new programs
• Contribute to conversion rate goals by identifying opportunities across the funnel
• Use AI tools heavily while maintaining quality

Performance Marketing Associate

• Own day-to-day paid social campaign operations and tactical execution
• Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs
• Translate media strategies into effective paid social campaigns
• Balance performance goals with budget constraints through audience targeting, bidding, and optimization
• Maintain expertise across Meta, TikTok, LinkedIn, Snapchat, Pinterest, and Reddit platforms
• Partner with creative teams to develop, test, and iterate on ad creative
• Use A/B testing and performance data to identify winning concepts and address creative fatigue
• Collaborate with Client Services, Creative, Paid Search, and Analytics teams
• Review campaign data, identify trends and optimization opportunities, and deliver data-driven recommendations
• Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily
• Report to the Supervisor of Paid Social

Paid Social Manager

• Lead content distribution strategy supporting upper- and lower-funnel objectives through a connected journey.
• Drive audience growth and engagement through paid media campaigns and develop new approaches to build, optimize, and activate high-value audiences.
• Own and evolve search and AI discovery strategy to increase brand, content, and solution visibility and relevance.
• Develop content optimized for traditional search and LLM/AIO experiences.
• Lead and continuously evolve Business Intel as GCS’s native digital content destination.
• Create a compelling, user-friendly digital experience that attracts priority audiences and deepens engagement.
• Establish measurement rigor and clear KPIs across programs.
• Deliver performance analysis that informs future strategy.
• Manage and lead a high-performing team across distinct areas of expertise.
• Develop a clear, connected strategy and narrative across workstreams.

Director, Demand Generation – Measurement

• Run paid media across Meta, TikTok, and Google, including Performance Max and branded search
• Set up, launch, and optimize paid media campaigns
• Manage daily, weekly, and monthly budgets and develop spend and revenue projections
• Monitor performance against KPIs and identify opportunities to improve efficiency, customer acquisition, conversion, and ROAS
• Create paid media creative briefs and ad copy files and collaborate with the Marketing team on creative direction
• Identify opportunities for new UGC and creator-led content for paid acquisition, including recommending creative concepts, hooks, formats, and testing angles
• Run testing across audiences, creative, and campaigns to improve performance
• Track and analyze paid media performance using GA4 and Shopify data
• Conduct full-funnel analysis and provide regular performance reporting, insights, and recommendations
• Partner with the Marketing team on onsite opportunities that may impact paid media performance

Paid Media Contractor

• Operate paid Meta, LinkedIn, and TikTok programs, including campaign setup, targeting, budgets, tracking, QA, reporting, and daily optimization
• Translate performance data into recommendations for creative, targeting, and testing
• Own smaller campaigns and product launches from stakeholder alignment and briefing through build, deployment, post-launch analysis, and reporting
• Partner with creative strategists, designers, copywriters, product marketers, and analytics teams
• Develop testing plans across audiences, creative, messaging, formats, and placements
• Maintain standards for naming conventions, documentation, measurement, and campaign governance
• Improve workflows through templates, automation, and AI-enabled tools
• Grow into channel planning and broader paid acquisition strategy

• Own paid media end to end across LinkedIn, Google, Meta, Reddit, TV, radio, and other channels
• Set strategy, campaign setup, targeting, budgets, bidding, and optimization
• Own the testing program with budgets, hypotheses, verdict dates, written decisions, and rapid scaling or cancellation
• Develop creative concepts, ad copy, creative briefs, landing page requests, and iterate based on performance data
• Report weekly on spend, leads, SQLs, pipeline, and cost per SQL by channel and test
• Run account-based campaigns against named target accounts in coordination with sales
• Execute pre-event targeting and post-event retargeting for conference campaigns
• Improve landing pages and forms with web and content teams
• Report to the Head of Marketing and collaborate with Growth Marketing, sales, product marketing, content, and design

Performance Marketing Manager

• Lead search strategy, execution, and growth across the client portfolio
• Own and evolve paid search strategy across assigned client accounts
• Serve as senior search point of contact for clients and present strategy, performance, and recommendations to senior stakeholders
• Translate Google Ads, Microsoft Ads, and emerging AI-driven search product trends into actionable recommendations
• Partner with integrated, paid social, programmatic, and product teams on full-funnel media strategies
• Lead campaign planning, budget allocation, and channel strategy
• Oversee campaign build, QA, and activation
• Monitor platform betas, product releases, and policy changes
• Direct campaign optimization, including bidding, audience/keyword strategy, and creative/ad copy testing
• Own performance reporting and analysis
• Lead incrementality, brand lift, and channel mix testing
• Ensure conversion tracking, attribution, and tagging infrastructure is accurate and regularly audited
• Build scalable processes, playbooks, and best practices
• Own book-of-business growth, including scope, budget, and service expansion
• Be accountable for revenue goals tied to the book of business
• Support pitches and RFPs with search strategy and points of view
• Build client relationships supporting renewals, referrals, and organic growth
• Track and report revenue, retention, and growth metrics

Associate Director, Paid Search

• Help run paid ad campaigns across search, app, social, and display
• Set up campaigns, verify functionality, and monitor budgets
• Build regular performance reports tracking spend, installs, subscriptions, and subscriber acquisition cost
• Analyze data to identify successful and unsuccessful approaches and suggest next steps
• Study Babbel and competitor ads to identify effective hooks, messages, and formats
• Help test ad copy, creative, landing pages, and audiences, and document learnings
• Collaborate with Creative, Analytics, Product, and Martech teams
• See campaigns through ideation, launch, and results

Performance Marketing Intern

• Own and advance the GCS Customer Media strategy, defining the vision, roadmap, and priorities for engaging customers across the lifecycle and driving incremental value
• Develop a deep understanding of SBO needs, behaviors, and motivations and translate insights into actionable media strategies
• Represent the SBO perspective in cross-functional forums and advance broader GCS customer treatments
• Develop an end-to-end Customer Media approach across audiences, channels, creative, offers, and customer treatments
• Lead the test-and-learn agenda and scale successful strategies
• Use customer, audience, channel, and performance data to identify opportunities, optimize, and grow
• Advance Customer Media measurement strategy and partner with Analytics, Investment Optimization, Measurement, and other internal teams to assess incremental impact and inform investment decisions
• Identify emerging media capabilities, technologies, audiences, and customer engagement opportunities
• Build a test-and-learn roadmap to evaluate and scale new capabilities
• Lead cross-functional partnerships across GCS Marketing and key partner teams
• Lead execution of the Customer Media roadmap, ensuring accurate and efficient campaign delivery with appropriate measurement, billing, and tracking infrastructure

Performance Marketing jobs in New York

Paid Ads & SEO Specialist – Google Ads, Meta Ads

Performance Marketing Associate

Paid Social Manager

Director, Demand Generation – Measurement

Paid Media Contractor

Paid Social Manager

Performance Marketing Manager

Associate Director, Paid Search

Performance Marketing Intern

Senior Manager – Customer Paid Media