Product Marketing

• Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password
• Evaluate and evolve existing positioning and messaging
• Build understanding of customers, personas, use cases, market dynamics, and AI-agent security challenges
• Own messaging, product marketing strategy, launch planning, sales enablement, and supporting content direction
• Partner with senior product, engineering, marketing, sales, and go-to-market leaders
• Translate strategy into execution using customer and market feedback
• Help shape product marketing capabilities and resources as the business grows

Senior Product Marketing Manager, Agentic Identity Security

• Partner and lead within the Marketing organization to drive day-to-day operating rhythms, planning cadences, leadership forums, and decision-making structures
• Translate global brand and commercial strategy into integrated 360 marketing plans across channels, regions, and functions
• Drive annual, quarterly, and campaign planning processes across the Marketing organization
• Connect global strategy with regional activation across NA, UKI, EMEA, APAC, and China
• Own launch governance for major product launches, campaigns, and market activations
• Establish governance frameworks, timelines, ownership, and accountability structures
• Identify organizational slowdowns or misalignment and resolve them before they become execution risks
• Serve as the primary escalation point for cross-functional issues and remove barriers
• Improve decision-making speed, decision rights, and organizational visibility
• Lead post-launch reviews and embed learnings into planning processes
• Build accountability, continuous improvement, and organizational ownership across the integrated team

Senior Director, Integrated Marketing – GTM

• Own positioning, messaging, and value proposition for every product in the AutoVitals suite
• Define customer segmentation by revenue band, location count, and buyer role, and maintain segment pain points
• Partner with Product to translate the roadmap into market-facing language
• Partner with Brand on product naming and identity
• Own go-to-market plans for product launches, including audience, messaging, sequencing, channels, internal readiness, and success measures
• Own launch communications for clients, prospects, and internal teams, including FAQs
• Drive adoption of features already in market
• Own competitive intelligence, including competitors, battlecards, win/loss themes, and positioning
• Bring competitive insights into pricing, packaging, and roadmap discussions
• Build sales enablement materials including decks, one-pagers, talk tracks, objection handling, and FAQs
• Own customer proof points and reference stories
• Coordinate segmented campaign messaging with demand generation and content
• Measure work against sales adoption and pipeline and improve based on results
• Build product marketing standards, processes, playbooks, and operating cadence
• Hire, onboard, and develop product marketers as the team grows

Senior Manager, Product Marketing

• Develop compelling positioning and messaging across multiple products and segments
• Partner with product teams on go-to-market planning and execution for feature enhancements and new product initiatives
• Write and refine external product messaging for Foundant’s website, third-party review platforms, and sales materials
• Create sales enablement materials including pitch decks, brochures, tool kits, and comparison charts
• Conduct competitor analysis and translate research into messaging and sales enablement
• Measure message and positioning performance across the funnel and refine based on conversion and engagement metrics
• Own the client demand generation expansion strategy
• Define product priorities representing the biggest revenue opportunity with existing clients
• Develop narratives encouraging clients to upgrade, expand, or renew Foundant solutions
• Write, edit, and execute client communications to increase interest and revenue
• Partner with Client Success and Demand Generation on targeted client campaigns
• Test expansion messaging and campaign performance and refine based on upgrade, expansion, and renewal results
• Partner cross-functionally with stakeholders across the organization
• Report to the Senior Director of Product Marketing

Senior Manager, Product Marketing, Client Expansion

• Run the weekly go-to-market meeting, deal reviews, and scorecard review cadence
• Define and track leading indicators for every live bet and make HubSpot the trusted single source of truth
• Operationalize committed motions with owners, backups, dated next actions, and follow-up sequences
• Own executive event production, including vendor management, audience generation, syndication, pre-booked 1:1 meetings, and post-event outreach
• Run the consultant channel operating system, including briefing materials, touch cadence, brief intake, and attribution
• Manage partner operating cadence across ServiceNow, AWS, resellers, and other strategic partners
• Maintain account lists and trigger signals, translating them into a weekly call order for the revenue team
• Own GTM tooling and data hygiene, including required fields, source attribution, meeting grading, workflows, automation, and reporting
• Build the GTM operations function as the company scales, determining needs for hires, agencies, fractional resources, technology, and automation
• Coordinate fractional, agency, and internal marketing resources across media, content, and events, connecting output to pipeline
• Support case study content production and award programs
• Prepare the weekly leadership view with recommendations on what is working, stalled, should be cut, or should change
• Establish a trusted operating cadence and scorecard within the first 90 days

Head of Go-to-Market Operations

• Define and lead the strategic vision for GTM and marketing programs
• Establish a cohesive, multi-year roadmap aligned to revenue growth and business priorities
• Partner with executive marketing and GTM leadership on strategic planning, investment allocation, and prioritization
• Drive alignment across marketing, sales, and operations through scalable frameworks, governance, and execution models
• Evaluate and prioritize marketing programs and transformation initiatives based on market opportunity, customer impact, and ROI
• Leverage analytics, market insights, and performance data to optimize marketing investment strategies
• Connect cross-functional teams and align long-term strategy with day-to-day execution
• Develop executive-level narratives, presentations, and recommendations
• Establish KPI frameworks, measurement models, and attribution methodologies
• Conduct market, competitive, and customer analysis to identify growth opportunities and transformation areas
• Champion innovative tools, technologies, and AI-driven insights
• Build repeatable strategic planning and evaluation frameworks for consistent prioritization and execution

Senior Director – GTM, Marketing Strategy

• Create clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives
• Write copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences
• Translate business objectives, audience needs, and product benefits into effective messaging
• Partner with design, marketing, product, business, and user experience teams, as well as external vendors, from brief through delivery
• Maintain and evolve copy and creative assets according to Walmart content, voice, and style standards
• Contribute to content strategy using audience insights, industry trends, and competitive context
• Manage multiple priorities and improve workflows
• Uphold quality through editorial review and final QA
• Build trusted stakeholder relationships and deliver high-impact work efficiently

Senior Copywriter – Product Marketing

• Own onboarding and ramp for technical go-to-market roles
• Design and continuously improve structured programs that accelerate new-hire productivity
• Establish consistent technical standards across teams
• Build technical field frameworks and playbooks for discovery, proof-of-concept and evaluation standards, architecture guidance, technical handoffs, and escalation readiness
• Build and maintain technical certifications as the platform evolves
• Lead technical readiness for product launches in partnership with Product and Product Marketing
• Convert subject-matter expertise from Product, Product Marketing, and field technologists into scalable enablement
• Partner with Sales Enablement on technical discovery, evaluation strategy, competitive differentiation, and solution positioning
• Build AI-powered tools, agents, and workflows for the technical organization

Technical GTM Enablement Manager

• Own product marketing for Securly Pass, Flex, and Classroom
• Define product marketing strategy for the product portfolio
• Plan and execute end-to-end go-to-market launches for products, features, and releases
• Develop differentiated positioning and messaging for school administrators and education leaders
• Create sales enablement for Sales and Customer Success
• Conduct customer insight, win-loss analysis, and competitive intelligence
• Build repeatable launch and enablement processes with Demand Generation
• Assess and improve positioning, messaging, enablement, and launch processes
• Conduct customer interviews and competitive research
• Collaborate with Product, Marketing, Sales, Customer Success, Demand Generation, Creative, and executive leadership
• Contribute to product adoption, pipeline, campaign performance, and commercial results
• Influence product roadmap discussions through customer research and market intelligence

Product Marketing Manager

• Lead go-to-market strategy and execution for Thomson Reuters’ Corporate Legal portfolio, focusing on CoCounsel and AI-driven solutions
• Own strategic positioning and develop differentiated messaging and value propositions around AI capabilities, content grounding, and enterprise value
• Lead major product launches and cross-portfolio initiatives with Product, Sales, Demand Gen, and Communications
• Conduct competitive and market analysis, including analysis of emerging AI players
• Partner with Product leadership to influence roadmap using market insights and customer feedback
• Synthesize customer insights into actionable go-to-market strategies
• Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning
• Drive pipeline and growth through lifecycle marketing and go-to-market optimization
• Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements
• Mentor and influence other product marketers and cross-functional stakeholders
• Act as a thought leader in product marketing excellence