AAA

Manager, Web Production and Optimization

AAA
Posted 10/20/2026full-timeWilmington • Ohio • United StatesSeniorLead💰 $95,603 - $149,158 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital content production and UX design initiatives, ensuring compliance with accessibility standards and optimizing user experience through data-driven strategies. Proficient in managing Agile workflows, digital project management tools, and performance testing to enhance website functionality and user engagement.

Highest-signal resume keywords
Digital Content ProductionUX Design LeadershipAgile Project ManagementAccessibility Compliance (WCAG)Performance Testing and Optimization

Tech Stack

Tools & technologies
Sitecore

About the role

Key responsibilities & impact
  • Serve as the strategic lead for ACA’s content production roadmap, aligning web initiatives with organizational objectives, brand standards, and performance goals
  • Lead ACA’s UX design and optimization roadmap, including site template strategy, CMS component design and governance, accessibility compliance, and continuous user experience improvements
  • Own ADA/WCAG and Cookie Consent compliance standards, remediation governance, and risk reduction
  • Oversee intake governance, backlog prioritization, and sprint planning across digital content, optimization, and related requests
  • Own roadmap and resource forecasting for digital production, including capacity planning and risk mitigation
  • Own the marketing technology ecosystem influencing front-end site behavior and user experience
  • Facilitate Agile sprint ceremonies, retrospectives, and process optimization initiatives
  • Automate recurring tasks, streamline Jira workflows, and enhance reporting through Confluence dashboards
  • Oversee the Performance Testing Program and track Core Web Vital targets in partnership with Engineering, SEO, and Analytics teams
  • Govern the TagOps Hotfix Lane, including eligibility, code-migration SLOs, and temporary-fix expiry policies
  • Lead initiatives to improve website speed, reliability, accessibility, and front-end technology innovation
  • Support content QA and deployment readiness, ensuring adherence to accessibility, tagging, and performance standards
  • Support SEO implementation, analytics instrumentation, and integrations for digital experience delivery
  • Ensure a11y, performance, and tag validation before release
  • Lead, coach, and develop a content production and UX team
  • Promote accountability, collaboration, and innovation within production workflows
  • Support critical updates or high-risk releases during surges
  • Perform other duties as required

Requirements

What you’ll need
  • Bachelor’s degree (BS/BA) or equivalent in Computer Sciences, Engineering, Business Administration, or related field
  • 8 years of experience with web content, site optimization and A/B testing required
  • 2 years of experience leading teams required
  • Experience with tag management and data layer governance (e.g., Google Tag Manager, Adobe Launch)
  • Experience leading Agile production teams, including sprint planning, backlog management, and cross-department collaboration
  • Experience with digital asset management (DAM) workflows and version control for creative and web assets
  • Experience with digital project management tools and methodologies, including Jira, Confluence, and Agile frameworks
  • Proficiency with enterprise content management systems (CMS); Sitecore experience preferred
  • Knowledge of web analytics and reporting platforms (Google Analytics, Adobe Analytics) and the ability to derive actionable insights from data
  • Familiarity with digital testing and optimization frameworks, including A/B and multivariate testing (Adobe Target, Optimizely, CMS-native testing)
  • Strong understanding of Core Web Vitals, accessibility (WCAG), and SEO best practices as they relate to digital performance and compliance
  • Knowledge of HTML5, CSS, and responsive design principles; ability to guide developers and troubleshoot front-end issues when needed
  • Proficient understanding of cross-browser and device compatibility and strategies for maintaining consistency across digital environments
  • Strong leadership, communication, and problem-solving skills, with the ability to influence across marketing, analytics, and development teams
  • Understanding of user experience (UX) and interface design principles, with the ability to evaluate and optimize user journeys
  • Familiarity with mobile and emerging platforms, including app integration and hybrid web technologies

Benefits

Comp & perks
  • Annual Bonus Eligibility
  • Hybrid schedule (3 days on-site weekly)
  • Comprehensive health benefits package
  • Generous accrued paid time off + 8 paid holidays
  • 401(K) plan with company match up to 7%
  • Professional development opportunities and tuition reimbursement
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year
  • Complimentary AAA Membership
  • Health & Wellness Program
  • Health Concierge Service
  • Life Insurance
  • Short Term/Long Term Disability
  • Medical, Dental, and Vision plan options
  • Up to 2 weeks Paid parental leave
  • 2+ weeks of PTO within your first year
  • Paid company holidays
  • Company provided volunteer opportunities + 1 volunteer day per year
  • Continual learning reimbursement up to $5,250 per year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Web Content OptimizationA/B TestingHTML5CSSGoogle Tag ManagerSitecoreGoogle AnalyticsAdobe AnalyticsDigital Asset Management (DAM)Core Web Vitals
Soft Skills
LeadershipCommunicationProblem-SolvingCollaborationAccountability
Tools & Technologies
JiraConfluenceAdobe TargetOptimizelyAgile Frameworks
Industry Keywords
User Experience (UX)Digital PerformanceSEO Best PracticesCross-Browser CompatibilityMobile Platforms