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Franchise Development Manager
AlphaGraphicsPosted 10/20/2026full-timeLakewood • Colorado • United StatesSeniorLead💰 $100,000 - $115,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing strategy, focusing on multi-channel approaches that drive lead generation and optimize conversion metrics. Proficient in managing agency relationships and leveraging marketing analytics to connect activities with business outcomes.
Highest-signal resume keywords
Integrated Marketing StrategyPaid Media ManagementMarketing AnalyticsLead Generation MetricsAgency Relationship Management
About the role
Key responsibilities & impact- Own the entire franchise development marketing engine as one connected system
- Build an integrated franchise development marketing strategy connecting paid, organic, content, lifecycle, and brand channels
- Direct the agency partner on media planning and execution
- Brief the agency, critically review plans, and hold the agency accountable to performance targets
- Lead paid media across Google Search, Performance Max, LinkedIn, and Meta
- Develop the candidate journey from awareness content through landing pages, nurture sequences, and conversion optimization
- Own lead volume, cost-per-lead, lead-to-close, and pipeline metrics
- Report regularly to leadership and the Global team in Milan
- Align messaging and positioning across channels
- Partner with the franchise development sales team on lead handoff, lead quality, and pipeline velocity
- Coordinate with central marketing on brand standards, shared tools, and cross-brand initiatives
- Manage marketing technology and data infrastructure for channel integration and attribution
- Support franchise recruitment marketing across AlphaGraphics, PostNet, and World Options
Requirements
What you’ll need- 7+ years in integrated marketing, demand generation, or franchise development marketing
- Proven ability to build a multi-channel strategy and direct an agency to execute it
- Strong working knowledge of paid media platforms, including Google Ads, LinkedIn, and Meta
- Strong working knowledge of marketing analytics
- Track record hitting lead volume and cost-per-lead targets
- Experience managing agency relationships and holding vendors accountable to performance
- Strong analytical skills and fluency connecting marketing activity to business outcomes
- Ability to operate independently while collaborating across a broader team
- Franchise or multi-location marketing experience preferred
- Willingness and ability to commute to the Lakewood, CO office
- Ability to complete 3+ hours of analytical and Excel skills testing as part of the application process
Benefits
Comp & perks- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Flexible schedule
- Free food & snacks
- Professional and personal development opportunities
- Extensive training and development opportunities
- Medical insurance
- Volunteer time off
- Employee Assistance Program (EAP)
- Health Savings Account with company contribution
- Flexible work from home options
- Competitive compensation
- Career path development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated MarketingDemand GenerationMulti-Channel StrategyGoogle AdsLinkedIn AdsMeta AdsMarketing AnalyticsConversion OptimizationExcel SkillsPerformance Metrics
Soft Skills
Analytical SkillsCollaborationAccountabilityCommunicationIndependence
Tools & Technologies
Marketing TechnologyData InfrastructureMedia Planning ToolsAttribution ToolsLead Management Systems
Industry Keywords
Franchise Development MarketingLead VolumeCost-Per-LeadCandidate JourneyBrand Standards