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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing digital media campaigns, including programmatic advertising, audience targeting, and performance analysis. Proficient in utilizing digital advertising platforms and analytics tools to optimize campaign effectiveness and ensure operational excellence.
Highest-signal resume keywords
Digital Advertising ExperienceProgrammatic Advertising PlatformsCampaign Performance AnalysisStakeholder ManagementAnalytical Problem-Solving
About the role
Key responsibilities & impact- Support the setup, execution, monitoring, and optimization of digital media campaigns across programmatic and other digital advertising channels
- Review campaign performance and identify opportunities to improve delivery, efficiency, audience targeting, and overall effectiveness
- Coordinate creative asset deployment, campaign trafficking, quality assurance, and launch readiness activities
- Monitor campaign pacing, budgets, delivery, and performance metrics
- Troubleshoot campaign delivery, tracking, tagging, and audience activation issues
- Serve as the primary day-to-day operational contact for agency-managed programmatic initiatives
- Collaborate with agency partners on campaign setup, execution, reporting, and performance reviews
- Ensure campaign requirements, timelines, and deliverables are clearly communicated and executed
- Capture operational knowledge, best practices, and platform expertise from agency partners
- Maintain documentation of campaign processes, workflows, and operating procedures
- Develop recurring campaign performance reporting and dashboards
- Analyze campaign results and provide actionable recommendations to stakeholders
- Ensure tracking, tagging, and attribution frameworks are implemented accurately
- Partner with analytics and marketing teams to validate data quality and reporting consistency
- Support testing initiatives designed to improve media performance and customer engagement
- Assist with audience activation, segmentation, and targeting efforts across digital advertising platforms
- Support the implementation and management of pixels, tracking technologies, and audience integrations
- Maintain platform configurations and user access controls where applicable
- Work with marketing technology, analytics, and privacy teams to ensure data is used appropriately and effectively
- Develop and maintain documentation, training materials, and operational playbooks
- Recommend process improvements that drive efficiency, scalability, and performance
- Stay current on emerging digital media technologies, platform capabilities, and industry best practices
Requirements
What you’ll need- 3-5+ years of experience in digital advertising, media operations, marketing operations, or paid media execution
- Experience working with digital advertising platforms and campaign reporting tools
- Strong analytical and problem-solving skills
- Experience managing multiple projects and priorities in a fast-paced environment
- Excellent communication and stakeholder management skills
- Strong attention to detail and commitment to operational excellence
- Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future
- Preferred: Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field
- Preferred: Experience working with programmatic advertising platforms such as DV360, The Trade Desk, Amazon DSP, or similar technologies
- Preferred: Experience collaborating with media agencies or external partners
- Preferred: Knowledge of audience targeting, attribution, tracking implementation, and campaign measurement
- Preferred: Familiarity with marketing technology platforms, CRM systems, customer data platforms, or analytics tools
- Preferred: Experience supporting B2B marketing and lead generation initiatives
- Preferred: Understanding of privacy regulations and data governance best practices
Benefits
Comp & perks- Highly competitive benefits package
- Equal Opportunity Employer
- Reasonable accommodation for applicants with disabilities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Reporting ToolsAudience TargetingAttribution FrameworksTracking ImplementationCampaign MeasurementDigital Media OptimizationProject ManagementData Quality ValidationPerformance Metrics AnalysisOperational Excellence
Soft Skills
Excellent CommunicationAttention to DetailStakeholder ManagementCollaborationProblem-Solving
Tools & Technologies
DV360The Trade DeskAmazon DSPCRM SystemsCustomer Data PlatformsAnalytics ToolsMarketing Technology Platforms
Industry Keywords
Digital Media CampaignsMedia OperationsMarketing OperationsPaid Media ExecutionB2B MarketingLead GenerationPrivacy RegulationsData Governance