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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth strategies, product marketing, and data analysis to drive value-added services across customer segments. Proficient in utilizing analytical tools and metrics to inform decision-making and enhance customer engagement.
Highest-signal resume keywords
Growth StrategyProduct MarketingData AnalysisAdvanced ExcelPower BI
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the growth of value-added services (VAS) across the customer base, including adoption, expansion, and retention
- Build and monitor portfolio growth metrics and propose corrective actions
- Design experiments involving offers, customer journeys, and segmentation, turning results into decisions
- Improve and test digital subscription and acquisition channels
- Support strategic projects related to new channels, partnerships, and offer models
- Develop business cases, formulate hypotheses, and test ideas before they become products
- Connect Product, Sales, Marketing, Operations, Pricing, and Technology teams to execute initiatives
- Support market, competitor, and customer research and analysis
- Identify trends and opportunities not yet included in the roadmap
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or a related field
- Experience in growth, product marketing, strategy, market intelligence, or business-focused data analysis
- Analytical mindset and familiarity with product and business metrics, including conversion, retention, churn, and LTV
- Advanced Excel and Power BI skills
- Ability to structure ambiguous problems and turn analysis into actionable recommendations
- Strong communication skills with diverse audiences, from analysts to senior leaders
- SQL or Python for data analysis is a plus
- Experience using AI in day-to-day work is a plus
- Experience with innovation projects, new business ventures, or startup environments is a plus
- Knowledge of mobility, payment methods, employee benefits, or B2B is a plus
- Intermediate to advanced English is a plus
- Databricks is a plus
Benefits
Comp & perks- A multicultural, challenging, and dynamic environment
- Opportunities for growth and skills development
- Direct exposure to leadership and diverse areas of the company
- Autonomy to propose, test, and take ownership of new projects
- Equal opportunity and a commitment to a discrimination-free workplace
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth StrategyProduct MarketingMarket IntelligenceBusiness AnalysisData AnalysisConversion MetricsRetention MetricsChurn MetricsLTV MetricsSQL
Soft Skills
Analytical MindsetStrong Communication SkillsProblem Structuring
Tools & Technologies
Power BIExcelSQLPythonDatabricks
Industry Keywords
Value-Added ServicesCustomer JourneysDigital SubscriptionB2BMobilityPayment MethodsEmployee Benefits