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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital analytics implementation and quality assurance, with a strong focus on Google Analytics 4, Google Tag Manager, and BigQuery. Capable of executing web audits, validating events, and producing detailed documentation and reports.
Highest-signal resume keywords
Google Analytics 4Google Tag ManagerBigQueryAppsFlyerSQL
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Execute web audit checklist items across product view, add to cart, checkout, purchase, sign-in, and form submission journeys
- Validate GA4 events in DebugView, including event names, required parameters, data types, and absence of PII
- Run BigQuery data quality queries to identify (not set) volumes, missing purchase values, duplicate events, and tracking-spec mismatches
- Support AppsFlyer event validation by cross-referencing event logs against tracking specifications and documenting discrepancies
- Log audit findings with surface, category, root cause, evidence, and recommended fix
- Maintain tracking documentation, including event tables, parameter definitions, and implementation code snippet templates
- Prepare status reporting and governance meeting summaries, flagging new anomalies
Requirements
What you’ll need- Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field
- 6–9 years in digital analytics implementation or QA, with hands-on use of GA4, GTM, and BigQuery
- Hands-on experience with AppsFlyer: navigating dashboards, reading event logs, and cross-referencing attribution data against GA4
- Experience using Firebase DebugView to enable debug mode and validate in-app events in real time
- Experience producing audit deliverables or gap reports in a consulting or agency context
- Familiarity with Android emulator or device-based tag validation for app audit work
- Experience in a consulting or agency delivery environment is preferred
- Proficiency with Google Analytics 4, Google Tag Manager, Browser DevTools network tab, BigQuery, SQL, and structured documentation
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Analytics ImplementationData Quality QueriesEvent ValidationAudit DeliverablesStructured Documentation
Tools & Technologies
Firebase DebugViewBrowser DevToolsAndroid Emulator
Industry Keywords
ConsultingAgency DeliveryQuantitative Field