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Posted: 10/7/2026Chief Marketing Officer
GE HealthCareCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in global downstream marketing strategy, including brand positioning, market research, and launch readiness for contrast media. Proficient in digital marketing, martech platform management, and compliance with pharmaceutical regulations.
Highest-signal resume keywords
Product Marketing ExperienceDigital And Martech LeadershipLaunch Experience Across CategoriesAdvanced Analytical And Financial AcumenHealthcare Product And Industry Acumen
About the role
Key responsibilities & impact- Own the global downstream marketing strategy for contrast media across all geographies
- Lead marketing components of Worldwide Product Planning and Long Term Strategy
- Direct global market research and competitive intelligence
- Own global brand positioning, segmentation, targeting and messaging architecture
- Provide inputs into strategy reviews and resource planning, including market sizing, forecasting, share models and investment requirements
- Allocate global downstream budget across brands, regions and channels
- Lead mature-brand defense, lifecycle management and portfolio rationalization
- Build evidence-to-message programs with medical affairs and health economics
- Own global downstream launch readiness for new contrast agents
- Lead pre-launch market shaping, education, referral and protocol mapping, KOL and advocacy engagement, and payer and reimbursement pathway development
- Equip commercial teams with launch knowledge, materials and tools
- Drive the shift to digital-first, omni-channel marketing
- Own martech platform strategy and tool management, including CRM, marketing automation, content management, digital asset management, personalization and product web presence
- Establish standardized global campaigns, content libraries, templates, naming and taxonomy
- Establish global KPIs, campaign and channel attribution, ROMI/ROI measurement and dashboards
- Deploy AI and automation across content development, promotional review, localization, translation, segmentation, next-best-action and insight synthesis
- Set performance goals, coach direct reports, build succession and develop digital, analytical and launch capabilities
- Partner with sales, commercial excellence, training, commercial operations, medical affairs, regulatory, legal, compliance, market access and supply chain
- Ensure compliance with pharmaceutical regulations, industry codes and GE HealthCare policy
- Lead organizational change toward a standardized, digital, launch-ready model
Requirements
What you’ll need- Significant experience in product marketing, including extensive experience across the full marketing mix, working with sales and commercial teams to drive awareness and sales
- Demonstrated digital and martech leadership, having personally driven a measurable shift from analog to omni-channel
- Experience designing standardized operating models and global playbooks adopted by regions
- Launch experience across multiple categories and large markets, including pre-launch market shaping and launch governance
- Advanced analytical, forecasting and financial acumen
- Command of marketing measurement, including ROMI/ROI
- Strong influencing and executive communication across business functions and geographies
- Change management and team scaling experience
- Ability to motivate diverse, cross-functional, multi-cultural teams
- Healthcare product and industry acumen, preferably in diagnostic imaging, contrast media or pharmaceutical imaging agents
- Demonstrates GE HealthCare Cultural Operating Principles: serve our people, patients and customers; lead with a lean mindset; empower entrepreneurial spirit; deliver the future of healthcare; win together and have fun.
Benefits
Comp & perks- Relocation Assistance Provided: No
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchBrand PositioningForecastingMarketing MeasurementCampaign AttributionLifecycle ManagementBudget AllocationContent DevelopmentOmni-Channel MarketingChange Management
Soft Skills
InfluencingExecutive CommunicationTeam MotivationCoachingCross-Functional Collaboration
Tools & Technologies
CRMMarketing AutomationContent ManagementDigital Asset ManagementPersonalization Tools
Industry Keywords
Contrast MediaDiagnostic ImagingPharmaceutical Imaging AgentsRegulatory ComplianceGlobal Playbooks