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Posted: 10/20/2026Marketing Manager – Campaigns & Messaging, Spine
Johnson & Johnson
Posted: 10/20/2026Marketing Manager – Campaigns & Messaging, Spine
Johnson & JohnsonCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing integrated marketing campaign strategies and messaging frameworks within the healthcare sector, particularly in spine or orthopaedics. Proven ability to leverage customer insights and analytics to create compelling, customer-focused marketing plans and narratives.
Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentHealthcare Marketing ExperienceStrategic PlanningCross-Functional LeadershipCustomer Insights Utilization
About the role
Key responsibilities & impact- Develop spine marketing campaign strategies, messaging frameworks, and content plans
- Transform product strategies, value propositions, clinical evidence, and customer insights into clear, compelling, consistent campaigns across the Spine portfolio
- Lead campaign planning, messaging architecture, and content strategy
- Partner closely with Product Marketing, Medical Affairs, and Communications
- Lead development of integrated marketing campaign strategies aligned with commercial, marketing, and business objectives
- Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives
- Translate product strategy, customer insights, and market opportunities into customer-focused marketing plans
- Identify opportunities to create connected campaigns across customer segments, procedures, technologies, and care settings
- Establish campaign governance, planning processes, and performance measurement standards
- Develop messaging frameworks, campaign narratives, value propositions, and storytelling strategies
- Ensure consistency of messaging across customer touchpoints, channels, and stakeholder audiences
- Partner with platform marketing teams to evolve product positioning into market-ready customer communications
- Guide claims-based content strategies leveraging clinical evidence and customer insights
- Determine content requirements across digital, social, web, industry meetings, and field communications channels
- Guide prioritization of campaign investments and resources
Requirements
What you’ll need- Bachelor's degree required
- Degree in Marketing, Communications, Digital Marketing, Business Administration or related field preferred
- MBA or advanced degree preferred
- 5–10+ years of progressive experience in marketing, campaign strategy, communications, product marketing or related commercial functions
- Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical or life sciences environment
- Experience leading messaging, positioning and content strategy initiatives
- Strong strategic planning and cross-functional leadership capabilities
- Proven ability to influence senior stakeholders and drive alignment across matrixed organizations
- Exceptional communication, presentation and storytelling skills
- Experience managing agencies, vendors and external partners
- Spine or Orthopaedics experience preferred
- Experience supporting surgeon, healthcare professional, ASC or healthcare system customer segments
- Knowledge of healthcare advertising, promotional review and regulatory requirements
- Experience with product launch campaigns and omnichannel engagement programs
- Experience using customer insights and marketing analytics to guide decision making
Benefits
Comp & perks- Company consolidated retirement plan (pension)
- Savings plan (401(k))
- Long-term incentive program
- Vacation – 120 hours per calendar year
- Sick time – 40 hours per calendar year; Colorado residents – 48 hours per calendar year; Washington residents – 56 hours per calendar year
- Holiday pay, including Floating Holidays – 13 days per calendar year
- Work, Personal and Family Time – up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Strategy DevelopmentMessaging FrameworksContent StrategyMarketing AnalyticsProduct PositioningValue Proposition DevelopmentPerformance Measurement StandardsOmnichannel EngagementClinical Evidence UtilizationRegulatory Requirements Knowledge
Soft Skills
Exceptional Communication SkillsPresentation SkillsStorytelling SkillsInfluencing Senior StakeholdersCross-Functional Collaboration
Certifications & Qualifications
Bachelor's DegreeMBA or Advanced Degree Preferred
Industry Keywords
HealthcareMedical DevicePharmaceuticalLife SciencesSpineOrthopaedicsHealthcare AdvertisingPromotional ReviewAgency ManagementVendor Management