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Posted: 10/12/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in copywriting for marketing, with a strong focus on fashion ecommerce and editorial content. Proficient in developing compelling promotional copy while maintaining brand consistency and adhering to high writing standards.
Highest-signal resume keywords
Copywriting In AdvertisingDirect Marketing ExperienceFashion Ecommerce KnowledgeEmail Marketing SkillsOutstanding Written Communication
About the role
Key responsibilities & impact- Develop and implement creative, seasonal, and promotional copy for Ann Taylor Marketing
- Translate brand and marketing strategy into compelling copy
- Ensure consistency with Ann Taylor copy standards and maintain high writing and proofreading standards
- Evolve writing best practices and processes to improve efficiency and proficiency
- Manage production workflow
- Write informative and compelling marketing copy across channels and categories
- Use varied writing styles for diverse audiences across print and digital
- Work under tight deadlines with attention to detail and holistic vision
- Partner with cross-functional teams and Creative team members to create on-brand content
- Collaborate with design partners from concept through final execution
- Apply direct-response engagement best practices to promotionally driven messaging
- Stay current on brand, retail, customer relationship marketing, and industry trends
- Provide a point of view on copy and advertising direction
- Support brand awareness, store traffic, website traffic, and sales
Requirements
What you’ll need- Bachelor’s Degree in English, journalism, communications, or advertising
- Minimum 3 years’ experience copywriting in advertising, direct marketing or publishing
- Background in fashion ecommerce/editorial
- Extensive working knowledge of current trends, style, culture, and language of fashion world
- Creative work portfolio
- Ability to think strategically about interactive design, advertising, media, and audience
- Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography
- Experience in developing direct response concepts, email marketing, and direct mail
- Ability to work independently and partner effectively with others and within a team
- Ability to multitask, adapt, and re-prioritize while thinking creatively under tight deadlines
- Superb organizational skills with meticulous attention to detail
- Outstanding written and verbal communication skills
- Excellent editing, proofreading, self-editing, and text sense-checking skills
- Email, promotional, online/social media copywriting skills with curiosity to learn more
- Proficiency with Word/Google Docs
- Experience with database tools
- Knowledge of Internet technology
- Experience with email and promotions copywriting preferred
Benefits
Comp & perks- Opportunities to expand skills and stretch abilities
- Opportunities and benefits to make life better in and outside of work
- Remote work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingEditingProofreadingDirect Response ConceptsPromotional CopywritingContent DevelopmentStrategic ThinkingConceptual SkillsAttention To DetailMultitasking
Soft Skills
CollaborationCreativityOrganizational SkillsAdaptabilityVerbal Communication
Tools & Technologies
WordGoogle DocsDatabase ToolsInternet Technology
Industry Keywords
FashionRetailCustomer Relationship MarketingMarketing StrategyBrand Awareness