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Posted: 10/12/2026Senior Copywriter, Integrated Campaigns Creative
SalesforceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and developing creative teams while balancing hands-on writing and concept development. Proficient in translating complex ideas into compelling narratives and visuals across integrated marketing campaigns.
Highest-signal resume keywords
Creative DevelopmentCopywritingTeam LeadershipIntegrated CampaignsGenerative AI
About the role
Key responsibilities & impact- Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance
- Partner with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative
- Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving
- Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking
- Guide creative from brief through execution while maintaining standards for concept, writing, visual craft, storytelling, and brand consistency
- Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences
- Partner with Creative Operations and Creative leadership to prioritize workload and focus on high-impact work
- Collaborate with internal teams, agencies, and production partners, providing creative direction and feedback
- Present creative concepts and recommendations to Creative leadership and cross-functional stakeholders
- Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution
- Support creative development for Salesforce’s Missionforce marketing
- Develop creative for Salesforce’s AI-powered platform serving government, public sector, defense, and national security organizations
Requirements
What you’ll need- BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience
- 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization
- 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters
- Strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels
- Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories
- Strong visual point of view and understanding of design fundamentals
- Experience translating complex technology, product capabilities, and business priorities into clear, credible creative; government, public sector, or similarly complex audience experience is a plus
- Strong partnership, presentation, communication, and prioritization skills
- Familiarity with generative AI and emerging creative technologies
- Equivalent professional experience may substitute for the stated degree
Benefits
Comp & perks- Time off programs
- Medical insurance
- Dental insurance
- Vision insurance
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
- Equity may be applicable
- Incentive compensation may be applicable
- Reasonable accommodation during the application or recruiting process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingConcept DevelopmentNarrative DevelopmentVisual CraftStorytellingCampaign DevelopmentMessagingArt DirectionDesign FundamentalsCreative Problem-Solving
Soft Skills
CoachingFeedbackCommunicationCollaborationPrioritization
Tools & Technologies
Generative AICreative Software
Industry Keywords
AdvertisingMarketingPublic SectorGovernmentIntegrated Campaigns