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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing Account-Based Marketing (ABM) programs, including multi-channel campaign planning and performance reporting. Proficient in utilizing HubSpot and Salesforce for account management and engagement tracking, with strong project management and communication skills.
Highest-signal resume keywords
Account-Based Marketing (ABM)HubSpotSalesforceProject ManagementB2B Marketing Experience
About the role
Key responsibilities & impact- Execute Litmus’s ABM program across tiered target accounts, from account selection and tiering through launch and optimization
- Build and maintain account plans with AEs and BDRs, including buying committee mapping, priorities, and engagement history
- Plan and launch multi-channel ABM plays using personalized email, LinkedIn, paid programs, direct mail, content, and events
- Partner with BDRs on account-based outreach sequences and messaging to convert engagement into meetings
- Bring hyperscaler and system integrator partners into account plays by co-developing joint account plans and campaigns
- Coordinate content and messaging with Corporate Marketing for target industries, accounts, and personas
- Use HubSpot and Salesforce to build target account lists, track engagement, and maintain clean account data
- Report ABM performance with RevOps, including account engagement, meetings, and pipeline created and influenced
- Use performance results to improve targeting and ABM plays
Requirements
What you’ll need- 3–5 years of B2B marketing experience, including at least 2 years running ABM or account-based programs
- Experience working directly with AEs and BDRs on named-account programs tied to pipeline goals
- Hands-on experience with HubSpot and Salesforce, including list building, emails, landing pages, social media, campaign tracking, and reporting
- Strong project management skills, with the ability to run several account plays at once and keep stakeholders aligned
- Clear, concise writing that adapts to both technical and business audiences
- Experience marketing B2B software to manufacturing, industrial, or other technical buyers
- Experience building and managing skills and artifacts in Claude
- Experience with ABM and intent platforms such as 6sense, Demandbase, or ZoomInfo
- Experience running joint or co-sell programs with Hyperscaler, SI, or technology partners
- Familiarity with industrial data, IIoT, edge computing, or AI
- Ability to work from the Toronto, Ontario or Santa Clara, California office at least three days per week
- Visa sponsorship is not offered at this time
Benefits
Comp & perks- Hybrid work arrangement
- Opportunity to build infrastructure enabling industrial AI
- Work on real customer production systems with direct product and company impact
- Ownership, visibility, and ability to shape the product and company
- Collaborative, curious, low-ego culture
- Work alongside experienced operators, engineers, and leaders
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account SelectionMulti-Channel Campaign PlanningEmail MarketingCampaign TrackingPerformance ReportingBuying Committee MappingEngagement History ManagementJoint Account PlansCo-Sell ProgramsContent Coordination
Soft Skills
Clear WritingStakeholder AlignmentAdaptability
Tools & Technologies
6senseDemandbaseZoomInfoClaude
Industry Keywords
B2B Software MarketingManufacturingIndustrialTechnical BuyersIIoTEdge ComputingAI