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MassMedia Marketing, Advertising, PRCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing integrated marketing campaigns, managing events, and coordinating cross-functional teams to drive brand awareness and business growth. Proficient in project management, vendor coordination, and performance evaluation to ensure successful marketing initiatives.
Highest-signal resume keywords
Integrated Marketing Campaign ManagementEvent Planning And ExecutionProject Management SkillsVendor CoordinationDigital Marketing Channels
About the role
Key responsibilities & impact- Execute MassMedia's annual marketing plan, supporting brand awareness, thought leadership and new business growth.
- Manage integrated marketing campaigns across email, social media, content, PR, events and other channels.
- Ensure consistent brand messaging, positioning and visual identity across agency marketing initiatives.
- Coordinate marketing materials, agency credentials, presentations, case studies and promotional collateral.
- Support marketing initiatives for industry practice groups and expansion into new markets.
- Identify strategic partnerships, sponsorships and promotional opportunities.
- Serve as the primary owner of events and experiential marketing initiatives from concept through post-event evaluation.
- Plan, manage and execute MassMedia-hosted events.
- Develop event concepts, themes, programming, timelines and budgets.
- Coordinate speakers, panelists, moderators, sponsors, vendors and event partners.
- Manage venue logistics, catering, audiovisual production, invitations, registration, signage and event materials.
- Oversee event marketing and promotional campaigns to drive attendance and engagement.
- Manage event sponsorship fulfillment and partner communications.
- Coordinate on-site setup, event staffing, guest experience and execution.
- Develop post-event communications, recaps, follow-up campaigns and performance reports.
- Evaluate event success based on attendance, engagement, relationship development and business opportunities.
- Manage editorial calendars, blogs, newsletters, case studies and thought leadership content.
- Work with agency leaders and subject matter experts to develop content.
- Oversee quarterly agency newsletters and email communications.
- Coordinate internal social media content planning and approvals.
- Partner with PR to promote MassMedia's expertise, leadership and agency news.
- Maintain and update website content with technical resources.
- Collaborate with agency leadership on business-development marketing initiatives.
- Coordinate targeted campaigns, prospect engagement and industry-specific marketing programs.
- Support practice groups with content, events, partnerships and promotional activities.
- Identify conferences, industry associations, networking opportunities and sponsorships.
- Help create marketing materials and outreach campaigns for prospective clients.
- Track marketing activities and evaluate contributions to lead generation and business growth.
- Manage marketing calendars, project timelines, budgets and deliverables.
- Coordinate external marketing specialists, including freelance CRM and marketing automation support.
- Work with technical partners on email campaigns, contact lists, registration systems and lead tracking.
- Coordinate with website developers and vendors.
- Monitor marketing performance and prepare updates for agency leadership.
- Maintain marketing project plans and workflows in Monday.com.
Requirements
What you’ll need- 3+ years of experience in marketing, event management, brand marketing or integrated marketing communications.
- Demonstrated experience independently planning and executing professional, corporate or industry events.
- Strong understanding of traditional and digital marketing channels.
- Excellent project management skills with the ability to manage multiple priorities, deadlines and stakeholders.
- Exceptional writing, communication and interpersonal skills.
- Experience coordinating vendors, sponsors, agencies or external partners.
- Strong attention to detail and ability to manage event budgets and logistics.
- Ability to work collaboratively with senior leadership and cross-functional teams.
- A proactive, resourceful and solutions-oriented approach.
Benefits
Comp & perks- Airport office location that is centrally located for an easy commute and comes with great amenities and perks.
- Competitive salaries and opportunity for advancement; we always strive to promote from within!
- Medical, dental and visions plans for you and your family
- 401(k) plan with company matching program
- Generous paid time off policy that increases each year you are with the company
- 11 paid holidays and we pay you to take your birthday off!
- Frequent company happy hours, events and team building activities
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event ManagementBrand MarketingMarketing CommunicationsBudget ManagementContent DevelopmentLead GenerationPerformance EvaluationEmail CampaignsSocial Media MarketingMarketing Automation
Soft Skills
Excellent Communication SkillsInterpersonal SkillsAttention To DetailCollaborative ApproachProactive Problem Solving
Tools & Technologies
Monday.comCRM SoftwareMarketing Automation ToolsEmail Marketing PlatformsWebsite Management Systems
Industry Keywords
Brand AwarenessThought LeadershipSponsorship ManagementPromotional CampaignsStakeholder Engagement