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Posted: 10/22/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing TikTok Shop operations, including product listings, pricing, and promotions, while leveraging analytical skills to drive growth through affiliate programs and creator collaborations. Proficient in executing social commerce strategies and ensuring compliance with regulatory standards.
Highest-signal resume keywords
E-Commerce ManagementTikTok Shop OperationsAffiliate MarketingAnalytical SkillsProject Management
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Manage day-to-day TikTok Shop operations, including product listings, PDP content, pricing, promotions, inventory alignment and Shop & fulfillment health metrics.
- Build and scale the TikTok Shop affiliate program by recruiting, seeding and activating creators, setting commission structures, and managing target collaborations and open plans.
- Identify top-performing content and scale it with GMV Max and Spark Ads in partnership with Growth and Influencer teams.
- Plan and execute creator-hosted LIVE sessions and explore brand-hosted LIVEs, including run-of-show, offers, talent and post-show analysis.
- Lead OUAI's participation in TikTok Shop platform tentpoles such as Brand Days, TTS promotions and Black Friday/Cyber Monday.
- Own the social commerce roadmap, revenue forecasts and budgets.
- Coordinate TikTok Shop pricing, promotions and bundles with Amazon Marketplace, DTC and retail partners; maintain a shared promo calendar and protect brand margin and price integrity.
- Track and report GMV, orders, AOV, top SKUs, creator productivity, content velocity and TTS contribution margin; deliver weekly and monthly performance readouts to the Director of Growth.
- Run structured tests on offers, bundles, creator tiers, content formats and LIVE cadence; turn learnings into playbooks.
- Manage relationships with platform partner managers, agencies and affiliate, sampling and analytics tools.
- Ensure creator content and claims meet FTC disclosure guidelines, platform policies and OUAI brand and regulatory standards.
- Monitor platform changes, new features and competitor activity across beauty and haircare.
- Report to the Director of Growth on the Digital team.
Requirements
What you’ll need- 3-4+ years of experience in e-commerce, social commerce, influencer marketing or growth.
- 2+ years of hands-on experience managing a TikTok Shop, with a track record of growing GMV through affiliates and content.
- Experience with beauty, personal care or another consumer brand.
- Familiarity with affiliate and creator tools such as Cruva, Grin, CreatorIQ, Kin or similar.
- Strong analytical skills: comfortable building forecasts, working in spreadsheets and turning platform data into clear recommendations.
- Deep understanding of creator culture and short-form content.
- Excellent project management and communication skills; able to juggle launches, LIVEs and creator pipelines at once.
- Experience with TikTok Ads Manager, GMV Max, Spark Ads and Amazon Ads.
- On-camera or LIVE-hosting experience.
- Experience launching social commerce in new markets (e.g., UK, Canada).
Benefits
Comp & perks- Annual Base Salary Range is $100,000 - $110,000K (based on experience)
- Medical + Dental + Vision
- Unlimited PTO
- 25+ Paid Holidays
- Matching 401k program
- Quarterly OUAI Product Stipend + Employee Discounts
- Flex Fridays
- Employee HSA and FSA
- Charity matching and education reimbursement
- Move Your OUAI (Exercise Reimbursement)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social CommerceGMV GrowthContent AnalysisForecastingData ReportingCreator EngagementMarket Launch StrategyOn-Camera HostingPromotional StrategyPricing Strategy
Soft Skills
Communication SkillsProject Management SkillsAnalytical ThinkingRelationship Management
Tools & Technologies
TikTok Ads ManagerGMV MaxSpark AdsAmazon AdsCruvaGrinCreatorIQKin
Industry Keywords
Influencer MarketingBeauty IndustryConsumer BrandSocial CommerceCreator Culture