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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise retail media strategy and execution, with a strong focus on campaign optimization across platforms like Amazon and Walmart. Capable of providing actionable insights through data analysis and mentoring team members in best practices.
Highest-signal resume keywords
Enterprise Retail Media OwnershipFull-Stack Amazon And Walmart ExpertiseRoot-Cause AnalysisRetail Media Ecosystem FluencyAdvanced Use Of Generative AI Tools
About the role
Key responsibilities & impact- Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts
- Plan, build and optimize campaigns across Amazon, Walmart, Instacart, Target and other retail media networks
- Manage campaigns day to day as account requirements dictate
- Investigate performance issues and opportunities and provide actionable recommendations
- Advise senior client stakeholders on media planning, budget allocation and retail media best practices
- Lead QBRs and strategic reviews
- Support client services on renewals, growth conversations and escalations
- Build custom analyses, reports and automations when standard tools and templates are insufficient
- Serve as the regional retail media subject matter expert
- Support internal stakeholders across the business
- Mentor less experienced colleagues and contribute to team playbooks and processes
- Partner with product development, sales, technical account management and sales engineers on platform innovation and market opportunities
Requirements
What you’ll need- US-based
- Ability to travel up to 10-15%
- Enterprise retail media ownership, accountable for strategy through execution
- Full-stack Amazon and Walmart expertise across search and DSP
- Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search and Walmart DSP
- Experience with Vendor Central, Seller Central and the 1P versus 3P distinction
- AMC expertise beyond out-of-the-box templates, including custom audiences and analyses such as incrementality or multi-touch attribution
- Root-cause analysis and ability to connect metrics to business objectives
- Retail media ecosystem fluency, including retailer economics, onsite, offsite, DSP, 1P, 3P and shopper marketing
- Advanced use of generative AI tools such as Claude to produce technical outputs
- Ability to translate ambiguous client goals into strategies, plans and narratives
- Ability to work credibly with analysts through executive budget owners
- Experience operating in fast-paced, matrixed, cross-functional environments
- Ownership and follow-through
- Strongly preferred: breadth across Instacart, Target, Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing and Amazon Retail Ad Service
- Strongly preferred: agency-side background, coaching or informal leadership, commercial exposure, total commerce context, and experience with Skai or a comparable retail media or search management platform
- Collaborating with a global team, both locally and virtually
Benefits
Comp & perks- Additional bonus compensation
- Hybrid home/office work arrangement
- Ability to travel up to 10-15%
- Diverse and inclusive workplace
- Reasonable accommodation for qualified disabled applicants
- E-Verify employer
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationSponsored ProductsSponsored BrandsSponsored DisplayAmazon DSPWalmart Connect Sponsored SearchVendor CentralSeller CentralCustom AudiencesMulti-Touch Attribution
Soft Skills
OwnershipMentoringCollaborationCommunicationStrategic Planning
Tools & Technologies
AMCSkaiCriteoCitrusAdEpsilonKroger Precision MarketingAmazon Retail Ad Service
Industry Keywords
Retail Media NetworksShopper Marketing1P3PRetailer EconomicsFast-Paced EnvironmentsMatrixed EnvironmentsTotal Commerce Context