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Paulaner Brauerei Gruppe GmbH & Co. KGaACore Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing international brand strategies, with a strong focus on cultural relevance and consumer-centric initiatives. Proven ability to manage campaigns and collaborate effectively with cross-functional teams and external partners.
About the role
Key responsibilities & impact- Develop and implement the international brand strategy for Paulaner Spezi
- Translate the DNA of a German love brand into culturally relevant brand experiences for key markets, particularly Austria, Switzerland, and Italy
- Identify relevant cultural trends, communities, and destinations
- Develop partnerships, activations, and campaigns
- Develop international brand guidelines, activation concepts, and scalable toolkits
- Manage international campaigns and touchpoints from concept through execution
- Lead agencies, creators, and internal stakeholders
Requirements
What you’ll need- Successfully completed degree in business, economics, marketing, or a related field
- Several years of experience in international brand building
- Understanding of cultural relevance in streetwear, music, TikTok, or art
- Strong feel for different markets, cultures, cultural hotspots, and communities
- Strong instinct for both brand and numbers
- Consumer-centric approach to work
- Hands-on mentality and strong drive to shape and deliver initiatives
- Excellent collaboration skills in cross-functional teams
Benefits
Comp & perks- Modern workplace with an open and appreciative working atmosphere
- Opportunity to work from home
- Excellent public transport connections
- Complimentary company beverages for private consumption from our product range
- Employer contribution to occupational pension provision
- Company bike
- Corporate benefits
- Company employee events
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