PUCPR Carreiras

Analyst

• Monitor the quality of sales interactions on WhatsApp, phone calls, and email, ensuring adherence to scripts, HSMs, and cadences
• Conduct recurring service audits and identify deviations and opportunities for improvement
• Evaluate the service quality of Enrollment Center analysts, especially during the final stages of the funnel
• Support the development, review, and continuous improvement of scripts, contact flows, and sales cadences
• Contribute to sales enablement initiatives
• Deliver operational training to consultants and analysts on tools, processes, and conversion best practices
• Track operational metrics, including response time, follow-ups, contact rate, and SLA
• Identify bottlenecks in sales execution and support the implementation of practical improvements
• Ensure the proper use of CRM, WhatsApp, dialers, and other sales tools
• Support operations across different products and business units
• Serve as the operational point of contact for the AI used in sales support
• Support the curation and submission of training content for the AI in collaboration with the provider
• Monitor the quality of AI responses, identifying inconsistencies, gaps, and hallucinations
• Track AI usage volume, ensuring efficient use and consumption control
• Manage sales knowledge by keeping scripts, playbooks, FAQs, documents, and content up to date
• Collaborate with academic, regulatory, marketing, finance, legal, and other teams to transform changes into structured knowledge

Quality Analyst II – SalesOps

Operations

• Provide service and support to faculty members, coordinators, Community Managers, and students
• Support graduate program academic processes by tracking outstanding items, grade and attendance corrections, module make-up sessions, and course completion
• Monitor operational metrics and controls, including grade entries, class records, deadlines, and academic records
• Create and update information on courses, cohorts, classes, projects, schedules, faculty members, and records in academic systems
• Manage seat availability, cohort openings, and operational adjustments
• Organize and execute immersive experiences, overseeing planning, schedules, resources, and participants
• Coordinate faculty members, academic coordinators, Community Managers, students, and support teams
• Manage faculty-related documentation, registration data, and processes
• Monitor integrations, access, and functionality within academic systems; conduct tests and identify inconsistencies
• Support improvements to processes and tools
• Contribute to the quality, efficiency, and compliance of academic operations

Senior Academic Operations Analyst

• Provide consultative support to students, following up on requests, answering questions, and contributing to student engagement and satisfaction
• Support program coordinators in monitoring classes, collecting feedback, and addressing academic and operational needs
• Analyze and monitor academic processes, including formal requests, documentation, deadlines, and institutional workflows
• Partner with internal teams and external vendors to ensure the proper execution of processes related to the student journey
• Monitor satisfaction, engagement, attrition, and retention metrics, supporting the preparation of reports and improvement proposals
• Participate in process improvement initiatives, contributing analyses and suggestions to optimize the team’s activities
• Support the execution of management projects related to the student experience and continuous improvement of services

Relationship Analyst, Mid-Level

• Manage relationships with students by providing consultative support, proactive follow-up, critical case management, and initiatives to promote student engagement
• Work with program coordinators to monitor classes, collect feedback, and support academic and operational needs
• Analyze, manage, and monitor academic processes, including formal requests, documentation, deadlines, and institutional workflows
• Collaborate with internal teams and external vendors to ensure smooth processes and continuously improve the student experience
• Monitor satisfaction, engagement, attrition, and retention metrics; prepare reports and recommend data-driven improvement initiatives
• Participate in strategic management projects, contributing to innovation, process reviews, and the implementation of new solutions

Senior Relationship Analyst

• Provide consultative support to students, following up on requests, answering questions, and contributing to student engagement and satisfaction.
• Support program coordinators in monitoring classes, collecting feedback, and addressing academic and operational needs.
• Analyze and monitor academic processes, including formal requests, documentation, deadlines, and institutional workflows.
• Partner with internal teams and external vendors to ensure the proper execution of processes related to the student journey.
• Monitor satisfaction, engagement, attrition, and retention metrics, supporting the preparation of reports and improvement proposals.
• Participate in process improvement initiatives by contributing analyses and suggestions to optimize the team’s activities.
• Support the execution of management projects related to the student experience and continuous improvement of services.

Relationship Analyst, Mid-Level, Exclusive Opportunity for Persons with Disabilities

General

• Structure and improve the process for proposing, analyzing, prioritizing, developing, launching, and monitoring courses
• Create tools, templates, criteria, and supporting materials to guide the work of Schools and Units
• Organize and facilitate prioritization meetings, project follow-ups, launch preparation sessions, and portfolio reviews
• Support research, opportunity analysis, and validation of proposals for new courses
• Gather and analyze market information, internal data, offering performance, and student feedback
• Support the definition of criteria for prioritizing offerings
• Maintain an integrated view of the portfolio, identifying gaps, overlaps, opportunities, and updating needs
• Track performance indicators and produce dashboards or reports to support decision-making
• Facilitate workshops and co-creation sessions among academic, commercial, marketing, and operations teams
• Use artificial intelligence tools for research, analysis, documentation, monitoring, and process improvement

Educational Portfolio Management Specialist

• Lead the lifecycle of educational products
• Act as the primary owner of the backlog
• Ensure courses align with market demands
• Lead initiatives from opportunity ideation and validation through financial feasibility analysis, launch strategy, and performance monitoring
• Map the pain points, education gaps, and career needs of medical students and practicing physicians
• Validate hypotheses and define the educational products to be developed
• Manage the backlog, update roadmap, and product deliverables
• Balance the development of new products with the updating and iteration of existing products
• Manage portfolio maturity by defining course updates, spin-offs, or discontinuation
• Monitor financial KPIs and educational product metrics
• Propose product iterations in collaboration with the Learning Designer
• Collaborate with Marketing, Sales, and Market Intelligence on positioning, competitive differentiators, and pricing strategy
• Partner with the Learning Designer and Operations teams to ensure delivery of the student value proposition

Project Specialist – Educational Product

Data Specialist

• Serve as the project's primary analytical and technical data reference for the Medical Career project
• Connect data infrastructure to strategic decision-making
• Work with Data Engineering to define the architecture and data ingestion requirements for LMS, CRM, RD Station, and ERP systems
• Lead data transformation (ETL), building, testing, and documenting tables, views, and data marts
• Transform raw data into business entities ready for analysis
• Ensure data governance and quality by creating validation and monitoring rules
• Design and develop complex executive and management dashboards
• Conduct user behavior analyses, including cohorts, LTV, CAC, and churn/attrition risk
• Apply statistical models to anticipate educational and commercial scenarios
• Translate technical findings into action plans for non-technical leaders
• Act as the technical counterpart to Growth and the Data Product Owner, defining solution architecture, feasibility, and analytical execution
• Design and validate event-tracking infrastructure using GTM, Amplitude, or similar tools
• Ensure statistical rigor in A/B testing and marketing-channel attribution modeling

Data Intelligence Specialist

Content Marketing Manager

• Transform academic content into visual resources such as infographics, concept maps, diagrams, schematics, flowcharts, and illustrations
• Develop layouts for digital educational resources, presentations, manuals, institutional documents, and PUCPR Online materials
• Create graphic resources for video lessons, including screens, on-screen text, graphic elements, and simple animations
• Develop reusable templates and components to standardize materials and support scalability
• Ensure consistent application of the PUCPR Online visual identity
• Apply principles of accessibility, readability, and Information Design
• Organize and maintain libraries of graphic assets, templates, illustrations, and visual elements
• Participate in the design of educational solutions with multidisciplinary teams
• Research trends, tools, and technologies to drive innovation in the production of educational materials

Digital Content Production Analyst, Mid-Level

• Design learning journeys, selecting formats such as videos, interactive clinical cases, podcasts, live classes, and immersive experiences to support educational objectives in digital and hybrid environments
• Create and review lesson plans and activities with instructors and subject-matter experts, ensuring the practical development of hard and soft skills
• Provide pedagogical approval for produced content, aligning it with the institution’s content-creation guidelines and methodology, in collaboration with medical reviewers and the production team
• Supervise in-person studio recordings or remote sessions as the pedagogical director on set
• Guide instructors and subject-matter experts on posture, tone of voice, pacing, and clarity of explanation, ensuring delivery of the planned storytelling
• Monitor SME/audiovisual recordings and recommend edits, motion design elements, graphic resources, and layouts for digital support materials
• Analyze pedagogical feedback from the CX team and platform navigation data to recommend content improvements, updates, or re-recordings

Senior Educational Analyst – Learning Designer

Growth Marketing

• Turn growth hypotheses into interfaces and visual assets by creating prototypes, testable screens, graphic assets, landing pages, forms, pop-ups, conversion flows, and creatives.
• Create and adapt visual variations for A/B tests.
• Produce static graphic assets and perform quick edits and create animations for videos and Reels used in campaigns.
• Use generative AI tools to increase the volume of creatives and visual assets.
• Collaborate with the squad during discovery and opportunity prioritization, using frameworks such as RICE or ICE and working with Growth PMs, CRM, and Engineering.
• Evaluate designs based on their impact on conversion, incorporate test learnings, and rapidly refine solutions, prioritizing performance.

Senior Designer – Growth Focus

Marketing

• Manage the relationship with the advertising agency
• Monitor and analyze campaign performance metrics, such as conversion rates, customer retention, CAC, and LTV
• Identify growth opportunities
• Develop targeted growth strategies to increase the university’s customer base, customer engagement, and revenue
• Monitor and recommend A/B tests and experiments to optimize landing pages
• Continuously improve conversion rates at every stage of the sales funnel
• Develop content marketing strategies to increase the visibility of portfolio products
• Identify and negotiate strategic partnerships with other companies or influencers
• Monitor competitors and identify opportunities for differentiation and improvement based on industry best practices
• Understand the customer lifecycle and develop strategies to increase retention