Brand Trade Marketing Intern
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Posted: 9/18/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in developing commercial strategies and promotional events for the Finish brand, with proficiency in market analysis and merchandising planning. Fluent in French and comfortable in English, with a focus on collaboration and results-oriented execution in the fast-moving consumer goods sector.
Highest-signal resume keywords
Commercial Strategy DevelopmentMarket Analysis Using NielsenMerchandising Planning Using SpacemanSales Presentation CreationFluency in French
About the role
Key responsibilities & impact- Support the Brand Trade Marketing team in developing commercial strategies for the Finish brand
- Develop key promotional events, point-of-sale materials, and small-format retail fixtures
- Identify the products to highlight based on company priorities
- Manage the development of materials, from supplier briefing through delivery, including prototype approval and timeline tracking
- Act as the sales force liaison for in-store execution
- Create sales presentations, manage the ordering platform, and improve existing tools
- Analyze the results of activation tools
- Build national merchandising plans using Spaceman
- Recommend merchandising approaches based on segment performance and shopper behavior
- Adapt planograms for hypermarkets and supermarkets
- Conduct market analyses using Nielsen panels
- Analyze promotions and brand displays in mass retail using Nielsen and Excel
- Develop sell-in presentations for account teams and the sales force
- Collaborate with internal departments and creative and advertising agencies
Requirements
What you’ll need- Final-year student at a business school
- Self-motivated and well organized
- Fluent in French
- Comfortable working in English in an international environment
- Highly detail-oriented
- Curious and eager to learn
- Results-oriented
- Strong interpersonal skills and a team-oriented mindset
- Interest in fast-moving consumer goods (FMCG)
Benefits
Comp & perks- 100% reimbursement of public transportation costs
- Meal voucher card
- Access to the company restaurant
- Days off
- Occasional remote work permitted
- Comprehensive training program, including Nielsen panels, analytical tools and techniques, legal training, and brand and category training
- Opportunities for positions in France or abroad after the internship
- Parental benefits
- Employee assistance program focused on promoting mental health
- Life insurance
- Global share plans enabling employees to save and share in Reckitt’s potential success
- Short-term incentives for eligible positions
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisPromotional Event DevelopmentPoint-of-Sale Material CreationPlanogram AdaptationSales Presentation DevelopmentTimeline TrackingExcel ProficiencyPrototype Approval ManagementMerchandising Approach RecommendationActivation Tool Analysis
Soft Skills
Self-MotivatedDetail-OrientedCuriousTeam-OrientedStrong Interpersonal Skills
Tools & Technologies
SpacemanNielsen PanelsOrdering Platform
Industry Keywords
Fast-Moving Consumer GoodsFMCGRetail FixturesSales Force LiaisonCommercial Strategies