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Business Analyst
Sigma SystemsCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in advanced analytics, including multivariate techniques and promotional responsiveness, to support marketing strategies and decision-making. Proficient in R/Python, SAS, and SQL for data analysis, with a strong understanding of digital marketing tactics and customer insights.
Highest-signal resume keywords
Advanced AnalyticsMarketing Mix ModelingR/Python ProficiencyDigital Analytics ExperiencePharmaceutical Industry Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Support multiple customer groups and/or therapeutic areas
- Conduct and interpret advanced analytics to support decision-making on promotional strategies and effectiveness
- Perform marketing mix modeling and ROI analyses for marketing programs, customer channels, and promotional spending
- Support brand planning, field force evolution, non-personal digital/virtual activities, and forecasting
- Conduct advanced analytics for brand planning and promotional resource allocation, including digital customer channels and commercial model evolution
- Liaise between Marketing and Sales in developing business tactics and strategies
- Execute departmental procedures and collaborate across the organization to integrate marketing strategy into sales force call plans, virtual/non-personal digital activities, and telephone plans
- Communicate analytical results to internal customers and ensure they are used effectively
- Build and share knowledge of analytical methodologies and high-quality vendors, including third-party digital agencies
- Establish work habits supporting the therapeutic business function's evolving processes and execution needs
Requirements
What you’ll need- Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies, OR Master's degree and five (5) years of experience with relevant data sources and analytical methodologies
- Experience analyzing large, deidentified patient claims data sets strongly preferred
- Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g. Chronic Kidney and Hearth Failure) strongly preferred
- Experience working within a large pharmaceutical manufacturer strongly preferred
- Proficiency in the development, documentation and communication of analytical plans
- Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques
- Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology
- Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases
- Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented
- Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation
- Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL
- Experience with Excel and PowerPoint
- Strong interpersonal abilities
- Ability to manage multiple projects at the same time
- Must be willing to work regular business hours aligned to the EST time zone
Benefits
Comp & perks- Remote work arrangement
- Work regular business hours aligned to the EST time zone
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytic MethodologiesMultivariate Analytical TechniquesPromotional Responsiveness TechniquesCampaign AnalyticsData AnalysisCustomer Insights AnalysisMarketing Strategy IntegrationForecastingROI AnalysisBusiness Tactics Development
Soft Skills
Strong Interpersonal AbilitiesProject ManagementEffective Communication
Tools & Technologies
RPythonSASSQLExcelPowerPoint
Industry Keywords
Metabolic Therapeutic AreasPharmaceutical ManufacturerDigital Customer ChannelsPromotional SpendingField Force Evolution