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The Hoffman AgencyCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in corporate communications and client relationship management, with a strong focus on strategic planning, media relations, and team leadership. Proficient in managing complex client accounts and delivering high-quality communications programs in B2B technology and industrial sectors.
Highest-signal resume keywords
Corporate CommunicationsClient Relationship ManagementStrategic PlanningLeadership ExperienceB2B Technology
About the role
Key responsibilities & impact- Lead day-to-day relationships with key clients and ensure strong communication, quality delivery and client satisfaction
- Develop communications strategies and plans aligned with clients' business objectives and market needs
- Provide counsel on media relations, corporate positioning, executive communications, thought leadership and reputation management
- Oversee communications materials including proposals, messaging, media content, executive briefing documents and strategic recommendations
- Manage multiple client accounts and projects, including work plans, timelines, quality control, budgets and resources
- Coordinate with clients, internal teams, regional colleagues and external partners
- Improve workflows and encourage effective use of AI and other tools
- Lead, coach and develop account servicing professionals and contribute to performance reviews and development plans
- Support team structure, workload planning and recruitment decisions
- Identify upsell, cross-sell and new business opportunities
- Contribute to research, strategic planning, proposal development, pitching and client engagement
- Collaborate with Shanghai and regional leadership on new business opportunities and integrated proposals
- Monitor account performance, revenue, scope, budgets, staffing, resource allocation, efficiency and profitability
- Take ownership of portfolio resource planning, account profitability and team capacity management
Requirements
What you’ll need- Solid experience in a PR or communications agency, ideally serving multinational clients
- Strong experience in corporate communications, B2B technology, industrial or related sectors
- Proven ability to manage complex client accounts and deliver high-quality communications programs
- Strong writing, storytelling, strategic thinking and presentation skills
- Excellent client communication and relationship management capabilities
- Experience managing or coaching junior colleagues, with proven leadership experience
- Commercial awareness and experience contributing to new business development
- Comfortable managing multiple priorities and making independent decisions
- Strong written and spoken English and Chinese
- Proactive, accountable, collaborative and results-driven, with a willingness to challenge conventional approaches and explore new ideas
Benefits
Comp & perks- Equal opportunity employer
- Diversity and inclusion commitment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingStorytellingStrategic ThinkingPresentation SkillsProposal DevelopmentMedia RelationsAccount ManagementPerformance MonitoringBudget ManagementResource Allocation
Soft Skills
Client CommunicationCollaborationProactivityAccountabilityResults-Driven
Tools & Technologies
AI ToolsProject Management Software
Industry Keywords
Public RelationsCommunications AgencyMultinational ClientsNew Business DevelopmentIndustrial Sector