Thomson Reuters

Senior Manager, Website Personalization, Optimization

Thomson Reuters
Posted 10/20/2026full-timeUnited StatesSenior💰 $100,100 - $185,900 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing personalization strategies, leveraging tools like Adobe Target and analytics to optimize customer journeys. Proven ability to build and lead high-performing teams while translating complex business requirements into actionable personalization roadmaps.

Highest-signal resume keywords
Adobe Target ExpertiseWeb Personalization StrategyTeam Management and DevelopmentA/B Testing MethodologiesAudience Segmentation and Activation

Tech Stack

Tools & technologies
AEM

About the role

Key responsibilities & impact
  • Own the end-to-end strategy, capability building, and execution of Thomson Reuters' personalization program
  • Translate business goals into a sequenced personalization roadmap
  • Establish audience segmentation, content targeting, journey customization, testing approaches, and personalization maturity frameworks
  • Build capability roadmaps covering data infrastructure, audience layers, personalization frameworks, testing, and technology architecture
  • Articulate the business case and ROI of personalization investments across customer journeys
  • Define processes, workflows, governance, and ways of working to scale the personalization program
  • Build use cases, sequencing, dependencies, and resource requirements with Digital Product Managers and stakeholders
  • Translate business requirements into technical specifications and ensure analytical tagging supports optimization and measurement
  • Work with Adobe experts, WebOps, and CDP teams on technology constraints and data flow
  • Drive continuous testing and learning with the Senior Manager of Optimization
  • Maintain documentation and learning repositories covering personalization and optimization successes and best practices
  • Guide the Program Manager on cadence, milestones, risks, and dependencies
  • Leverage AI-native tools to enable personalization and speed to market
  • Lead and develop optimization specialists through coaching, clear expectations, and growth opportunities
  • Partner with marketing and product stakeholders to translate business requirements into personalization opportunities
  • Coordinate across reporting lines on strategy, standards, and data requirements
  • Translate personalization architecture for business stakeholders and communicate ROI implications
  • Escalate cross-functional blockers and dependencies to the Senior Director

Requirements

What you’ll need
  • 8–10+ years in digital marketing, web personalization, optimization, or related roles
  • 5+ years driving web personalization activities across a large organization; ideally leveraging Adobe Target
  • 3+ years managing and developing teams, including coaching across different experience levels
  • Track record of building personalization capabilities or programs from the ground up, or significantly expanding and maturing existing programs
  • Experience translating personalization strategy into operational roadmaps and delivering against them
  • Hands-on expertise with Adobe Target, Adobe Audience Manager, Adobe Analytics, Adobe Experience Manager, or equivalent platforms
  • Experience with A/B testing and experimentation methodologies
  • Deep understanding of audience segmentation, audience activation, targeting rules, and measuring personalization impact
  • Understanding of data strategy, data governance, and audience activation platforms
  • Success working in complex, matrixed organizations and influencing across reporting lines without direct authority
  • Experience in B2B or enterprise software is a plus
  • Familiarity with marketing automation platforms and email personalization
  • Background in web development, statistics, or analytics
  • Experience presenting to executive leadership
  • Proven track record of developing high-performing teams
  • Experience using AI to advance personalization capabilities

Benefits

Comp & perks
  • Flexible hybrid working environment
  • Work from anywhere for up to 8 weeks per year
  • Flexible vacation
  • Two company-wide Mental Health Days off
  • Headspace app access
  • Retirement savings
  • Tuition reimbursement
  • Employee incentive programs
  • Mental, physical, and financial wellbeing resources
  • Two paid volunteer days off annually
  • Pro-bono consulting projects and ESG initiatives
  • Health, dental, vision, disability, and life insurance programs
  • 401k plan with company match
  • Competitive vacation, sick and safe paid time off
  • Paid holidays, including two company mental health days off
  • Parental leave
  • Sabbatical leave
  • Optional hospital, accident and sickness insurance
  • Optional life and AD&D insurance
  • Flexible Spending and Health Savings Accounts
  • Fitness reimbursement
  • Employee Assistance Program
  • Group Legal Identity Theft Protection benefit
  • 529 Plan
  • Commuter benefits
  • Adoption & Surrogacy Assistance
  • Employee Stock Purchase Plan
  • May be eligible for an Annual Bonus based on enterprise and individual performance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital MarketingWeb PersonalizationOptimizationData StrategyAudience ActivationPersonalization FrameworksTesting ApproachesTechnical SpecificationsAnalyticsExperimentation Methodologies
Soft Skills
CoachingInfluencing Without AuthorityCommunicationCollaborationProblem-Solving
Tools & Technologies
Adobe Audience ManagerAdobe AnalyticsAdobe Experience ManagerMarketing Automation PlatformsAI-Native Tools
Industry Keywords
B2B SoftwarePersonalization ProgramCustomer JourneysData GovernanceMatrixed Organizations