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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise strategy development, branch operations, and market growth execution, with a strong focus on coaching leaders and driving accountability across diverse teams. Proficient in utilizing data-driven insights to enhance client experience and operational performance while ensuring compliance with industry standards.
Highest-signal resume keywords
Enterprise Strategy DevelopmentBranch Operations ManagementCoaching And LeadershipData Analysis And InsightsMarket Growth Execution
About the role
Key responsibilities & impact- Own and continuously refine the enterprise strategy, operating model, and execution playbook for Grow Purple DeNovo branches from pre-opening readiness through the first two years of operation
- Translate enterprise growth priorities into milestones, decision points, leader expectations, and market-specific action plans
- Maintain an integrated portfolio view of branch readiness, launch activity, post-opening performance, risks, dependencies, and resource needs
- Capture lessons learned and scale effective practices, tools, and routines across the DeNovo portfolio
- Advise and coach region executives, market executives, area leaders, branch leaders, and branch teams through expertise and influence
- Coach leaders on business planning, community presence, relationship acquisition, referral routines, client deepening, teammate readiness, and client experience
- Assess capability and execution gaps and coordinate training, tools, peer learning, and enterprise support
- Guide end-to-end readiness across staffing, training, operations, marketing, lead generation, partner engagement, community activation, and client experience
- Facilitate readiness reviews, launch checkpoints, post-opening business reviews, and performance interventions
- Activate local outreach, marketing, centers of influence, employer relationships, events, referrals, and book-of-business opportunities
- Identify and remove barriers, escalating decisions and resource needs when appropriate
- Partner across Branch Banking, Market Growth, Marketing, Learning, Analytics, Finance, Operations, Real Estate, Community Banking, Small Business, Premier, Wealth, and other business lines
- Represent DeNovo performance and execution needs in senior leadership forums
- Define and monitor scorecards and leading indicators for readiness, activity, client acquisition, deposit growth, relationship deepening, referrals, community engagement, client experience, and teammate capability
- Use data, field observations, and voice-of-client and voice-of-teammate insights to diagnose performance variances and recommend corrective actions
- Provide senior leaders with portfolio-level insights and recommendations on investment priorities, execution tradeoffs, risks, and opportunities
- Ensure DeNovo activities comply with applicable risk, compliance, operational, and brand standards
Requirements
What you’ll need- Bachelor’s degree in Business, Finance, Marketing, Economics, or related field; advanced degree or equivalent experience preferred
- 10+ years of progressive experience in banking, financial services, branch leadership, market growth, strategy execution, business development, or a related field
- Demonstrated success launching, scaling, or improving new branches, markets, distribution strategies, or complex growth programs
- Proven ability to coach leaders, build capability, and drive accountability across a matrixed organization without direct reporting authority
- Strong understanding of retail banking, consumer and small business growth, branch operations, community engagement, marketing activation, and client experience
- Experience developing operating models, playbooks, performance routines, and scalable execution standards across multiple markets
- Strong financial, analytical, and performance-management acumen, with the ability to translate data and insights into clear actions and executive recommendations
- Executive-level communication, facilitation, relationship management, influencing, and change leadership skills
- Ability to travel regularly to DeNovo markets and branch locations
- English language fluency required
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-preferred savings accounts
- 401(k) plan
- No less than 10 days of vacation during the first year of employment, prorated based on date of hire and full-time or part-time status
- 10 sick days during the first year, prorated
- Paid holidays
- Defined benefit pension plan, depending on position and division
- Restricted stock units, depending on position and division
- Deferred compensation plan, depending on position and division
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentPerformance ManagementOperating Model DevelopmentFinancial AcumenAnalytical Skills
Soft Skills
Executive-Level CommunicationRelationship ManagementInfluencing SkillsChange LeadershipFacilitation Skills
Industry Keywords
Retail BankingConsumer GrowthSmall Business GrowthCommunity EngagementMarketing Activation