Varsity Brands

Outside Sales

• Optimize the full-cycle sales process within an assigned territory
• Service customers and provide consultative customer service to coaches
• Generate revenue and meet sales and growth targets
• Develop and qualify leads through cold-calling and lead-generation campaigns
• Use CRM functions for prospecting, account management, and activity tracking
• Increase sales in existing accounts by selling across all sports and levels
• Use data-driven business intelligence to identify prospect trends and opportunities
• Manage the account list and travel throughout the assigned territory
• Represent Varsity Brands through the company’s core values and ethical standards

Field Sales Professional

• Optimize the full-cycle sales process within the assigned territory
• Provide consultative customer service to coaches across the territory
• Generate revenue and meet sales and growth targets
• Develop and qualify leads through cold calling and lead-generation campaigns
• Use CRM functions for prospecting, account management, and activity tracking
• Increase sales in existing accounts by selling across all sports and levels
• Use data-driven business intelligence to identify prospect trends and opportunities
• Manage the account list and travel throughout the assigned territory
• Represent Varsity Brands and uphold its core values and ethical standards

Sales

• Plan and prospect for territory sales
• Conduct consults and fittings with coaches and their athletes
• Meet & exceed assigned territory sales goals
• Provide honest and confident feedback about style and fit
• Seek fashion and product knowledge to build your expertise
• Maintain personal drive to seek professional growth
• Build rapport through prospecting
• Build lasting relationships with customers
• Travel to appointments within the territory
• Excel in a work from home environment
• Recruit for summer camp brands
• Provide personalized solutions to groups with participants of all ages
• Promote Varsity products through a consultative-based selling approach
• Represent Varsity Brands and uphold company core values and ethical standards

Apparel Sales Representative

• Plan and prospect for territory sales
• Conduct consults and fittings with coaches and their athletes
• Meet and exceed assigned territory sales goals
• Provide honest and confident feedback about style and fit
• Build fashion and product knowledge
• Seek professional growth
• Build rapport and prospect for sales
• Build lasting relationships with customers
• Travel to appointments within the territory
• Work from home and across local schools, community events, and in-person client meetings
• Recruit for summer camp brands
• Promote Varsity products through a consultative-based selling approach
• Demonstrate Varsity Brands’ core values in business activities

• Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
• Provide consultative customer service to coaches across an assigned territory
• Generate revenue and meet sales and growth targets
• Develop and qualify leads through cold-calling and lead-generation campaigns
• Navigate CRM functions for prospecting, account management, and activity tracking
• Increase sales in existing accounts by selling to all sports and levels
• Use business intelligence and data insights to identify trends and opportunities
• Manage the account list and travel throughout the assigned territory
• Build and maintain client relationships and provide post-sale service

Events

• Lead the strategy, execution, and performance of the international event portfolio.
• Provide leadership to Registration Specialists, Sales & Experience Advisors, Event Planners, and Event Coordinators.
• Oversee event programming, quality standards, operational performance, and customer experience across international markets.
• Serve as the senior escalation point and Event Director for select strategic events.
• Act as the subject matter expert for End of Season events and an ambassador for Varsity Spirit through industry partnerships, committees, boards, and key international events.
• Lead international End of Season participation strategies, partner relationships, and growth initiatives.
• Manage partner agreements and serve as a key resource for customers and stakeholders.
• Monitor international trends and collaborate across teams to enhance customer experience and qualification opportunities.
• Own financial performance, budgeting, forecasting, and profitability of international events.
• Monitor revenue, expenses, and cost of sales while identifying opportunities to improve efficiency and margins.
• Conduct financial reviews and approve major expenditures with Finance and Procurement.
• Manage relationships with vendors, sponsors, venues, sports commissions, CVBs, production companies, and strategic partners.
• Partner with Procurement and internal stakeholders on event planning, venue strategy, and contract management.
• Oversee awards, gifts, and event-related purchasing.
• Provide strategic leadership for staffing, workforce planning, recruiting, training, and retention.
• Ensure payroll accuracy, staffing compliance, and workforce readiness across international events.
• Develop talent and implement solutions supporting operational continuity and long-term growth.
• Partner with Sales, Scoring, Marketing, and other business leaders to align event strategy, customer experience, participation growth, and business objectives.
• Support initiatives strengthening Varsity Spirit's international presence and market growth.
• Oversee compliance training and staffing education programs for international event personnel.
• Promote accountability, operational excellence, and continuous improvement.

Director, Event Operations – International

• Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
• Provide consultative customer service to coaches across the assigned territory
• Generate revenue and meet sales and growth targets
• Develop and qualify leads through cold-calling and lead-generation campaigns
• Use the company CRM for prospecting, account management, and activity tracking
• Increase sales in existing accounts by selling to all sports and levels
• Use business intelligence and prospect data to identify trends and opportunities
• Manage the account list and travel throughout the assigned territory
• Deliver full-cycle sales execution from prospecting and lead generation through account management and post-sale service
• Build pipelines of new business and expand multi-sport penetration within existing accounts
• Maintain in-person client relationships and position BSN SPORTS as a long-term partner

• Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs
• Drive full-cycle sales execution from proactive prospecting and lead generation to account management and post-sale service
• Provide consultative customer service to coaches across the assigned territory
• Generate revenue and meet sales/growth targets
• Develop and qualify leads through cold-calling and lead generation campaigns
• Navigate CRM functions including prospecting, account management, and activity tracking
• Increase sales in existing accounts by selling to all sports at all levels
• Use data-driven business intelligence to identify trends and opportunities
• Manage the account list and travel throughout the assigned territory
• Build client relationships and position BSN SPORTS as a trusted long-term partner

• Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs
• Execute the full sales cycle from proactive prospecting and lead generation through account management and post-sale service
• Provide consultative customer service to coaches across the assigned territory
• Generate revenue and meet sales and growth targets
• Develop and qualify leads through cold-calling and lead generation campaigns
• Use CRM tools for prospecting, account management, and activity tracking
• Increase sales in existing accounts by selling to all sports at all levels
• Use data-driven business intelligence to identify prospect trends and opportunities
• Manage the account list and travel throughout the assigned territory
• Build pipelines of new business and expand multi-sport penetration within existing accounts
• Build strong client relationships through consistent in-person engagement
• Position BSN SPORTS as a trusted long-term partner for athletic programs

• Lead the strategy, execution, and performance of the international event portfolio.
• Provide leadership to Registration Specialists, Sales & Experience Advisors, Event Planners, and Event Coordinators.
• Oversee event programming, quality standards, operational performance, and customer experience across international markets.
• Serve as the senior escalation point and Event Director for select strategic events.
• Lead international End of Season participation strategies, partner relationships, and growth initiatives.
• Manage partner agreements and serve as a key resource for customers and stakeholders.
• Monitor international trends and collaborate across teams to enhance customer experience and qualification opportunities.
• Own the financial performance, budgeting, forecasting, and profitability of international events.
• Monitor revenue, expenses, and cost of sales while identifying opportunities to improve efficiency and margins.
• Conduct financial reviews and approve major expenditures in partnership with Finance and Procurement.
• Manage relationships with vendors, sponsors, venues, sports commissions, CVBs, production companies, and other strategic partners.
• Partner with Procurement and internal stakeholders on event planning, venue strategy, and contract management.
• Oversee awards, gifts, and event-related purchasing.
• Provide strategic leadership for staffing, workforce planning, recruiting, training, and retention.
• Ensure payroll accuracy, staffing compliance, and workforce readiness across international events.
• Develop talent and implement solutions that support operational continuity and long-term growth.
• Partner with Sales, Scoring, Marketing, and other business leaders to align event strategy, customer experience, participation growth, and business objectives.
• Support initiatives that strengthen Varsity Spirit's international presence and market growth.
• Oversee compliance training and staffing education programs for international event personnel.
• Ensure compliance with IASF standards, governing body regulations, company policies, and safety requirements.
• Promote a culture of accountability, operational excellence, and continuous improvement.
• Attend events, meetings, trainings, and weekend event assignments with significant domestic and international travel.

• Plan and prospect for territory sales
• Conduct consults and fittings with coaches and their athletes
• Meet and exceed assigned territory sales goals
• Provide honest and confident feedback about style and fit
• Build fashion and product knowledge
• Prospect and build rapport
• Build lasting customer relationships
• Travel to appointments within the territory
• Work from a home office
• Recruit for summer camp brands
• Promote Varsity products through a consultative selling approach
• Represent Varsity Brands and demonstrate its core values

• Plan and prospect for territory sales
• Conduct consults and fittings with coaches and their athletes
• Meet & exceed assigned territory sales goals
• Provide honest and confident feedback about style and fit
• Seek fashion and product knowledge to build your expertise
• Maintain personal drive to seek professional growth
• Build rapport through prospecting
• Build lasting relationships with customers
• Travel to appointments within the territory
• Excel in a work from home environment
• Recruit for summer camp brands
• Provide personalized solutions to groups with participants of all ages
• Promote Varsity products through a consultative-based selling approach
• Represent Varsity Brands by demonstrating company core values and the highest ethical standards

Manager

• Lead execution of custom sports uniform and apparel development across assigned adidas accounts, programs, and product categories
• Lead planning and execution from client intake and concept translation through sampling, approvals, production readiness, and commercialization
• Manage multiple concurrent development programs, identifying risks and adjusting priorities, timelines, or resources
• Translate adidas requirements into development plans, timelines, resource needs, technical specifications, and production deliverables
• Ensure development activities support cost, margin, quality, performance, and client service targets
• Provide technical leadership on custom sports uniforms, garment construction, fit, materials, decoration methods, manufacturing feasibility, quality, and commercialization
• Drive alignment across Technical Design, Pattern, Artwork, Costing, Manufacturing, Quality, Supply Chain, commercial teams, and adidas stakeholders
• Serve as primary Product Development liaison to assigned adidas stakeholders
• Partner with internal teams and manufacturing partners to transition approved concepts and prototypes into scalable production
• Monitor development costs, margin performance, resource requirements, and financial risks
• Establish and optimize product development processes, tools, documentation, and best practices
• Monitor KPIs and reporting for delivery, quality, productivity, cost, capacity, and client service
• Identify risks and implement mitigation strategies for product, quality, capacity, and timelines
• Investigate quality issues, identify root causes, and lead corrective actions
• Ensure products meet adidas quality, performance, compliance, and brand standards
• Drive continuous improvement across workflows, systems, documentation, handoffs, and operational processes
• Provide project updates, risk assessments, capacity insights, and business recommendations to leadership
• Support development planning, resource strategies, workforce planning, and organizational initiatives
• Recommend workload allocation, staffing, process investments, systems, and capabilities
• Lead, mentor, and develop Product Development team members
• Establish team priorities and performance expectations; provide coaching, feedback, and professional development
• Support workforce planning, succession planning, hiring recommendations, retention efforts, and talent development
• Serve as escalation point for adidas product development challenges

Field Sales Professional

Field Sales Professional

Apparel Sales Representative

Apparel Sales Representative

Field Sales Professional

Director, Event Operations – International

Field Sales Professional

Field Sales Professional

Field Sales Professional

Director, Event Operations – International

Apparel Sales Representative

Apparel Sales Representative

Senior Manager, Apparel Product Development