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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing multi-channel marketing campaigns, including email, LinkedIn, and events, while effectively managing project timelines and deliverables. Proficient in adapting messaging for target accounts and tracking campaign performance metrics.
Highest-signal resume keywords
Email Campaign ManagementAccount-Based Marketing (ABM)Project CoordinationB2B Marketing ExperienceFluent in English and French
About the role
Key responsibilities & impact- Execute multi-channel campaigns across email, LinkedIn, third-party media, paid promotion, webinars, and industry events
- Coordinate projects using the project tracker and ensure timely asset creation and delivery
- Build and quality-check emails, landing pages, forms, nurturing sequences, and short-form content assets
- Support account-based marketing campaigns with Sales, Pre-Sales, and Marketing Ops
- Adapt landing page copy, ad creatives, messages, and nurture sequences for target accounts
- Create and maintain ABM kits and playbooks and summarize account engagement and campaign results
- Assist with paid campaign setup, monitoring, and testing
- Coordinate lead handover and post-campaign follow-up with Marketing Ops and Sales
- Track engagement, conversions, qualified leads, and pipeline contribution using dashboards
- Adapt product messaging into emails, social posts, campaign copy, and landing pages
- Produce and maintain product one-pagers, presentations, customer stories, and sales enablement materials
- Support product launches and feature announcements
- Support promotion and delivery of trade shows, conferences, webinars, and customer events
- Coordinate invitations, promotional materials, registration tracking, logistics, and post-event follow-up
Requirements
What you’ll need- Around 1–2 years of relevant marketing experience, including internships or apprenticeships, ideally in B2B, SaaS, or technology
- Strong written and spoken English and French
- Hands-on experience with email campaigns, events, content, or digital marketing
- Organized and reliable, able to manage several deliverables and pay attention to detail
- Comfortable working with spreadsheets and basic marketing metrics
- Collaborative mindset and confidence working across Marketing, Sales, and Product
- Interest in understanding technical products and passenger transport operators' business challenges
- Nice to have—not prerequisites: Familiarity with HubSpot or another CRM and marketing automation platform
- Nice to have—not prerequisites: Exposure to LinkedIn Ads, Google Ads, or web analytics tools
- Nice to have—not prerequisites: Experience using Canva, Notion, or CMS
- Nice to have—not prerequisites: Experience supporting a webinar, trade show, or B2B lead generation campaign
Benefits
Comp & perks- Hybrid policy with 2 days of remote work per week and the possibility to work occasionally from abroad
- Access to WellPass at a preferential rate
- Regular team events, product and technology sessions, and annual off-site seminars
- An annual budget for IT equipment
- A partnership with the People & Baby network of inter-company nurseries
- Learning environment with experience across campaigns, marketing operations, and sales collaboration
- Skills development and a caring, stimulating team environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent CreationLead GenerationCampaign TrackingData Analysis
Soft Skills
Organizational SkillsAttention to DetailCollaborationReliability
Tools & Technologies
HubSpotCRMGoogle AdsLinkedIn AdsCanvaNotionCMS
Industry Keywords
B2BSaaSMarketing OperationsWebinarsTrade Shows