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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated brand campaigns, with a strong focus on engaging Gen Z audiences through innovative marketing strategies and data-driven optimization. Proficient in managing campaign budgets and collaborating across teams to deliver impactful marketing initiatives.
Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentCampaign Budget ManagementData Analysis and OptimizationInfluencer Marketing StrategyUnderstanding of Gen Z Engagement
About the role
Key responsibilities & impact- Lead development and execution of Yubo's priority brand campaigns in the US from insight and strategy through briefing, delivery, optimisation and reporting
- Translate Yubo's positioning, audience priorities and seasonal moments into cultural marketing activity for Gen Z
- Develop integrated paid, earned and owned channel plans with PR and Creative
- Own campaign budget planning and day-to-day management
- Partner with UA on paid-media strategy and optimisation
- Explore less traditional channels and approaches to reach and engage audiences
- Establish working rhythms across Brand, Creative, PR, Product, UA and Data
- Analyse performance and make evidence-based optimisation recommendations
- Build measurement plans for campaigns, tests and experiments
- Identify, recommend and deliver tests and experiments
- Build influencer activity plans, operating models and internal capability
- Manage influencer agency relationships and negotiate partnership models
- Shape the US marketing calendar and briefs
- Deliver priority US brand campaigns end to end and establish influencer marketing partnerships
Requirements
What you’ll need- Breadth of experience in brand and integrated marketing, ideally in a high-growth tech, consumer app, entertainment, lifestyle or youth-culture business
- Track record of developing and delivering integrated campaigns across paid, owned and earned channels
- Understanding of the US market and how 18–24-year-olds engage with brands, culture and social platforms
- Experience owning campaign and paid-media planning and management
- Experience partnering with performance marketing, creative and communications teams
- Confidence analysing campaign performance and translating data into optimisation and investment recommendations
- Experience working with creative teams to develop campaign platforms, briefs and strategically sharp, creatively ambitious work
- Curiosity for less traditional channels, partnerships and approaches
- Proactive, autonomous and highly collaborative working style
- Strong awareness of privacy and safety issues
- Ability to actively support Privacy & Safety by Design efforts
Benefits
Comp & perks- Flexible work arrangements and hybrid work options
- Two office days per month under the hybrid model
- Team get-togethers, events, and team-building activities
- Childcare options and family-friendly policies
- Comprehensive health insurance
- Wellness programs
- Sports classes
- Mental well-being initiatives
- Flexible, well-being-focused culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningPerformance MarketingCreative Brief DevelopmentMeasurement Plan CreationPaid Media StrategyCultural Marketing ActivityAudience Engagement StrategiesOptimisation RecommendationsIntegrated Channel PlanningNegotiation Skills
Soft Skills
Proactive Working StyleAutonomous CollaborationCuriosity for InnovationStrong Communication SkillsTeam Collaboration
Industry Keywords
Brand MarketingConsumer AppYouth CultureEntertainment MarketingPrivacy and Safety AwarenessHigh-Growth TechCultural InsightsSocial PlatformsInfluencer PartnershipsIntegrated Channels