Global Marketing Manager – Industrial Coatings
Arxada
Posted: 10/21/2026
Senior Field Marketing Manager
Tendios
Posted: 10/21/2026
Senior Global Marketing Manager, Equipment
LivaNova
Posted: 10/21/2026
Marketing Manager
Foundation Marketing
Posted: 10/20/2026WordPress
Ejecutivo de Cuentas, Marketing Strategy
Bonita Digital
Posted: 10/18/2026Spring
Senior Lifecycle Marketing Manager
EverAI
Posted: 10/15/2026
Técnico/a de Marketing
Sanitas
Posted: 10/15/2026
Global Marketing Manager
Blue Banana Brand
Posted: 10/14/2026
B2B Retail Marketing Manager
Axpo Group
Posted: 10/14/2026Cloud
Global Revenue Marketing Manager
QAD
Posted: 10/9/2026ERP
Global Revenue Marketing Manager
QAD
Posted: 10/9/2026ERP
Técnico de Marketing
Alsea
Posted: 10/9/2026Cloud
Trade Marketing Intern, French Speaker
VALMONT - CVL Cosmetics South Middle Europe SL Barcelona
Posted: 10/9/2026
Media Buyer, PPC, SEM – Trainee
Roas Hunter
Posted: 10/7/2026
Marketing Program Specialist
Akamai Technologies
Posted: 9/30/2026Cloud
Marketing Intern
Everfield
Posted: 9/29/2026WordPress
Marketing Analytics, Insights Specialist
VELUX
Posted: 9/25/2026
Senior Regional Marketing Manager
RoomPriceGenie
Posted: 9/24/2026
Marketing Animations Executive
Puig
Posted: 9/23/2026
Trade Marketing Representative
Minor Hotels Europe and Americas
Posted: 9/23/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies for industrial coatings, with a strong focus on market segmentation, customer needs analysis, and value proposition development. Proven ability to translate insights into strategic priorities and collaborate effectively across cross-functional teams.
Highest-signal resume keywords
Industrial Coatings ExpertiseMarket Strategy DevelopmentProduct PositioningAnalytical CapabilitiesStakeholder Management
About the role
Key responsibilities & impact- Develop and execute the marketing strategy for Arxada’s Industrial Coatings business
- Lead market segmentation, customer-needs analysis, and value-proposition development across industrial coatings applications
- Identify emerging trends, customer challenges, competitive dynamics, and growth opportunities
- Translate market and customer insights into strategic priorities
- Partner with Product Management, R&D, Technical Service, Commercial, and Supply Chain teams to shape innovation roadmaps
- Develop positioning, messaging, go-to-market strategies, integrated campaigns, and product-launch initiatives
- Equip regional sales teams and Key Account Managers with commercial tools, training, and marketing programs
- Strengthen customer and industry engagement through conferences, technical seminars, webinars, thought-leadership initiatives, and industry relationships
- Monitor competitive activity, market-share trends, and segment performance
- Provide recommendations on portfolio investments, pricing, and growth priorities
Requirements
What you’ll need- Bachelor’s degree in Chemistry, Chemical Engineering, Marketing, Business, or a related field
- MBA preferred
- At least 10 years of experience in industrial coatings, specialty chemicals, or related markets, including progressive responsibility in marketing, product management, or commercial leadership
- Strong understanding of industrial coatings technologies, specifications, applications, and customer requirements
- Demonstrated success in developing market strategies, product positioning, value propositions, and go-to-market plans
- Strong analytical capabilities, with the ability to turn market and customer insights into business-growth opportunities
- Excellent communication, influencing, and stakeholder-management skills, with experience working across matrixed and cross-functional organizations
- Fluent English
- Willingness to travel up to 25%
- Established network within the industrial coatings value chain preferred
Benefits
Comp & perks- Hybrid/remote working model
- Equal opportunity employment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market SegmentationCustomer Needs AnalysisValue Proposition DevelopmentGo-To-Market StrategyProduct Launch InitiativesCompetitive AnalysisPortfolio Investment RecommendationsPricing StrategyMarket Share MonitoringTrend Identification
Soft Skills
Excellent CommunicationInfluencing SkillsStakeholder ManagementCross-Functional CollaborationCustomer Engagement
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Industrial CoatingsSpecialty ChemicalsMarket DynamicsCustomer RequirementsTechnical SeminarsThought LeadershipIndustry RelationshipsEmerging TrendsGrowth OpportunitiesMatrixed Organizations