Foundation Marketing

Marketing Manager

Foundation Marketing
Posted 10/20/2026full-timeRemote • Poland, Canada, Colombia, Spain, United States, United KingdomMid-LevelSenior💰 CA$60,000 - CA$90,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing campaigns, with a strong focus on SEO, website management, and sales enablement. Proven ability to analyze performance metrics and optimize conversion rates while mentoring junior team members.

Highest-signal resume keywords
B2B Marketing ExperienceHands-On SEO ExperienceCMS ProficiencyAnalytical SkillsSales Collaboration

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Execute Foundation’s marketing plan across campaigns, website, SEO, paid media and sales enablement
  • Work with Sales on lead handoff, MQL/SAL follow-up and pipeline reviews
  • Launch and improve paid campaigns, including audience targeting, landing pages, offers and budget pacing
  • Identify pipeline bottlenecks and run tests to improve volume, conversion and velocity
  • Build and run nurture and lifecycle email programs
  • Own website updates, new pages, landing pages and CMS maintenance
  • Own on-page and technical SEO, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability
  • Improve website conversion rates through testing forms, CTAs, page layouts and offers
  • Monitor site health and performance using tools such as Google Search Console, GA4, Ahrefs or Semrush
  • Execute integrated campaigns tied to service launches, industry moments, events and thought leadership
  • Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations
  • Coordinate with Creative, Growth, Paid, Sales and Content teams to deliver campaigns on time and on brand
  • Apply Brand-to-Demand principles and Category Entry Points in targeting, landing pages, paid campaigns and sales materials
  • Coach and mentor the Marketing Coordinator, delegate work, set goals and provide feedback
  • Uphold creative quality standards with the Creative Director
  • Own funnel reporting, dashboards, performance analysis and reporting cadences
  • Act as a subject matter expert on Foundation’s SEO, GEO, Reddit, distribution and content services during sales calls
  • Support audits and proposals and oversee sales enablement assets
  • Maintain current messaging, proof points, service positioning and case studies for Sales
  • Build repeatable marketing and enablement systems, SOPs, templates and playbooks
  • Capture patterns from sales conversations and buyer questions and share insights with marketing and sales leadership

Requirements

What you’ll need
  • 3–5 years of B2B marketing experience; SaaS, tech or agency experience preferred
  • Hands-on SEO experience, including technical and on-page SEO, keyword research, and SEO tools such as GSC, GA4, Ahrefs or Semrush
  • Comfortable building and editing pages in a CMS such as WordPress, HubSpot, Webflow or similar
  • Strong analytical skills with CRM systems, dashboards, spreadsheets and attribution
  • Track record of working with Sales and Paid teams to drive pipeline
  • Organized, fast executor able to manage multiple projects without dropping quality
  • Strong delegation skills and experience coaching or mentoring at least one junior teammate
  • Nice to have: familiarity with GEO/AEO, AI search, CRO or A/B testing, and webinars

Benefits

Comp & perks
  • Variable compensation: OTE $65k–$100k CAD
  • Team performance bonus
  • Company-wide profit-sharing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Technical SEOOn-Page SEOKeyword ResearchCampaign ManagementConversion Rate OptimizationEmail MarketingFunnel ReportingPerformance AnalysisLead GenerationSales Enablement
Soft Skills
Strong Delegation SkillsOrganizational SkillsCoaching and MentoringFast ExecutionCollaboration
Tools & Technologies
Google Search ConsoleGA4AhrefsSemrushWordPressHubSpotWebflowCRM SystemsDashboardsSpreadsheets
Industry Keywords
SaaSTechAgencyB2BCROA/B TestingWebinarsLead HandoffMQLSAL