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ASI Asia PacificCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital communications and content strategy, with a strong focus on improving communication effectiveness and efficiency through analytics and AI tools. Proven ability to manage editorial calendars and collaborate across teams to enhance outreach and media engagement.
Highest-signal resume keywords
Digital CommunicationsContent StrategyGA4 AnalyticsEditorial Calendar ManagementMedia Relations
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead a practical review of APF Canada’s standing communications strategy and activities
- Improve the reach, discoverability, effectiveness, and efficiency of communications supporting research outputs, programs, events, and network activities
- Confirm priority audiences and desired outcomes
- Assess newsletters, social media channels, and multimedia production and distribution
- Recommend and implement improvements to content presentation, titles, summaries, metadata, SEO, PDF best practices, accessibility, reuse, and syndication
- Improve KPIs, reporting cadence, and tracking using GA4, email metrics, and platform insights
- Identify three-to-six high-value, low-risk AI and automation opportunities with human oversight and guardrails
- Deliver a prioritized 12-month communications implementation plan and 90-day quick wins
- Lead working sessions with communications, research, and programming teams
- Provide ongoing senior-level support to the communications team
- Conduct proactive outreach to domestic and international media across Canada and the Indo-Pacific
- Pitch APF Canada experts to journalists and editors
- Refine the media database and improve media tracking and listening
- Manage the daily internal communications media brief for senior staff and program managers
- Develop a lean KPI framework covering website, media, and social media reach, usefulness, and influence
- Build a systematic content multiplier workflow for summaries, social posts, podcasts, and video shorts
- Help implement and integrate a project management platform across offices in Vancouver, Toronto, Montreal, and Singapore
- Improve intra-organizational collaboration
- Manage the editorial calendar in the project management platform
- Maintain templates for editorial calendars, distribution checklists, event communications, asset production, and reporting
Requirements
What you’ll need- 5-to-10 years of progressively senior communications experience
- Experience in a think-tank, research institute, university, government, or non-profit setting is ideal
- Demonstrated experience with digital communications, content strategy, social media, multimedia, and implementing AI/digital tools ethically
- Demonstrated record of placing stories, op-eds, and expert commentary with national or international media
- Experience building durable relationships with journalists and editors
- Hands-on fluency with digital analytics and reporting, including GA4, email platform metrics, and social insights
- Experience running an editorial or content calendar in a project management platform such as Asana, Monday.com, or ClickUp
- Practical, responsible experience applying AI tools such as Claude to communications work
- Clear grasp of where AI tools help and where they do not
- Must be fluent in English
- Exceptional verbal and written communication skills
- Proficiency in French is an asset
- Familiarity with CMS platforms such as Drupal or Wix
- Familiarity with media monitoring services such as Meltwater or Cision
- Familiarity with email marketing platforms such as MailChimp
- Eligible to work in Canada
- University or technical institute degree, or advanced diploma, in communications, new/digital media, or a related field
- Availability to work Monday to Friday during regular office hours from the Vancouver office on a hybrid schedule
Benefits
Comp & perks- Comprehensive extended health benefits package
- Vision care
- Dental care
- Paramedical services
- Telemedicine
- Employee & Family Assistance Program (E&FAP)
- Hybrid work schedule with 2 days per week in the office
- Possibility of contract renewal
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital CommunicationsContent StrategySocial MediaMultimedia ProductionAI Tools ApplicationDigital AnalyticsEmail MetricsSEO Best PracticesKPI DevelopmentProject Management
Soft Skills
Exceptional Verbal CommunicationExceptional Written CommunicationRelationship BuildingCollaborationProactive Outreach
Tools & Technologies
GA4AsanaMonday.comClickUpMailChimpDrupalWixMeltwaterCision
Industry Keywords
Think-TankResearch InstituteNon-ProfitGovernmentUniversity