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Atlantic Health Strategies™Posted 10/19/2026full-timeBaltimore • Maryland • United StatesLead💰 $175,000 - $200,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing and business development strategies, with a strong focus on digital marketing, SEO, and compliance with healthcare regulations. Proven leadership in managing teams, budgets, and performance metrics to drive growth and enhance brand visibility.
Highest-signal resume keywords
Digital Marketing ManagementSEO Strategy DevelopmentLeadership and Team DevelopmentHealthcare Marketing ComplianceBudget Management and Performance Metrics
About the role
Key responsibilities & impact- Develop and execute the annual marketing and business development strategy, aligning census targets, payer mix goals, and brand objectives with clinical and operational priorities
- Lead the Admissions and Business Development teams, including hiring, training, coaching, territory assignment, and performance management
- Build and maintain referral relationships with hospitals, detox and residential providers, physicians, therapists, EAPs, courts and probation, drug courts, unions, alumni networks, and community organizations
- Own the organization's website, including content strategy, conversion optimization, accessibility, and vendor or in-house development resources
- Direct all SEO efforts, including technical and local SEO, Google Business Profile management, keyword strategy, and content production
- Plan and manage paid search, paid social, display, and retargeting campaigns, including budget allocation and cost-per-admission targets
- Establish end-to-end tracking across the inquiry-to-admission funnel and report to executive leadership on inquiry volume, conversion rates, cost per admission, and return on marketing spend
- Lead market analysis, competitor research, and go-to-market planning for new locations, service lines, and levels of care
- Manage online reputation and reviews across Google, Psychology Today, and treatment directories, and coordinate sensitive-issue communications with executive leadership
- Ensure all marketing and business development activity complies with HIPAA, 42 CFR Part 2, EKRA, the federal Anti-Kickback Statute, state licensing requirements, and LegitScript standards
- Develop and manage the marketing and business development budget, and hold vendors and agencies accountable to clear performance metrics
- Represent Mainspring Recovery at conferences, community events, and professional associations
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Minimum of seven (7) years of progressive marketing and/or business development experience, including at least three (3) years in a leadership role with direct reports
- Proven track record managing digital marketing programs, including website strategy, SEO, and paid advertising, with accountability for lead volume and cost-per-acquisition targets
- Strong command of Google Analytics, Google Ads, Google Search Console, Meta Ads Manager, SEO tools, CRM systems, and content management systems
- Working knowledge of healthcare marketing regulations, including HIPAA, 42 CFR Part 2, EKRA, and LegitScript certification requirements
- Excellent written and verbal communication skills, with the ability to present to executive leadership, referral partners, and community audiences
- Strong analytical and strategic planning abilities, with experience managing budgets, evaluating marketing performance, and driving measurable growth
- Demonstrated leadership and coaching skills, with the ability to build, develop, and retain high-performing teams
- Valid driver's license and ability to travel regularly between Mainspring's Virginia facilities
- Preferred: Master's degree in Business Administration (MBA), Healthcare Administration (MHA), Marketing, or a related field
- Preferred: Experience in behavioral health, substance use disorder treatment, or another healthcare setting
- Preferred: Experience supporting multi-site growth, new market entry, or new service line launches
- Successful completion of job-related background checks, drug testing, TB testing, verification of employment history, and/or reference checks prior to employment
Benefits
Comp & perks- 20% annual performance-based incentive, based on company metrics
- 401(k) with company match
- Company contribution toward medical benefits
- Leadership opportunity to build and lead a growing marketing and business development function
- Remote flexibility
- Travel to conferences, community events, professional associations, referral partners, and prospective expansion markets
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOWebsite StrategyPaid AdvertisingMarket AnalysisPerformance EvaluationLead GenerationConversion OptimizationContent StrategyAnalytical Skills
Soft Skills
Communication SkillsStrategic PlanningCoaching SkillsRelationship BuildingAnalytical Thinking
Tools & Technologies
Google AnalyticsGoogle AdsGoogle Search ConsoleMeta Ads ManagerCRM SystemsContent Management Systems
Certifications & Qualifications
LegitScript Certification
Industry Keywords
HIPAA Compliance42 CFR Part 2EKRASubstance Use Disorder TreatmentBehavioral Health Marketing