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Posted: 10/19/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and marketing strategies, with a strong focus on revenue growth, competitive positioning, and partner relationship management. Proficient in analyzing market trends and developing effective marketing plans to optimize product performance.
Highest-signal resume keywords
Product ManagementMarketing Strategy DevelopmentSales ForecastingVendor Relationship ManagementFinancial Analysis
About the role
Key responsibilities & impact- Drive revenue and overall profitability for the assigned product category
- Manage product, promotion, price, competitive positioning, and sales awareness
- Maintain expert knowledge of the product portfolio as the subject matter expert
- Develop marketing plans for the product portfolio
- Maximize sales revenue, profit, and vendor co-op through strategic planning and marketing
- Recommend pricing strategies, monitor competitive activity, oversee product information, and identify customer needs
- Interface with vendors to develop or enhance product marketing and manage Co-op and MDF funding
- Manage SKUs by product category
- Optimize catalog and e-commerce merchandising strategy
- Identify emerging technologies and partners within the category
- Forecast sales volumes and proactively manage measurable category goals
- Analyze industry information to identify opportunities and strategies to increase vendor partner sales within CDW
- Build and maintain partner relationships and act as liaison and escalation point between CDW and vendors
- Create the annual business plan for the category
- Align and communicate with Segment Marketing
Requirements
What you’ll need- Bachelor’s degree and 5 years sales/merchandising/product management/category management/marketing OR 9 years’ experience in sales/merchandising/product management/category management/marketing
- Proven track record in marketing product lines through their lifecycle, customer engagement scenarios, and product positioning
- Strong understanding of cross-functional team dynamics and creative problem solving
- Ability to work independently with little direction
- Excellent verbal and written communication skills, including presenting to senior leadership
- Demonstrated financial and analytical skills
- Successful history of building and maintaining internal and external partner relationships
- Proficient in Microsoft Office applications
Benefits
Comp & perks- Annual bonus target of 15% subject to terms and conditions of plan
- Benefits overview provided at https://cdw.benefit-info.com/
- Hybrid work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ManagementProduct PositioningCompetitive AnalysisCatalog OptimizationE-Commerce MerchandisingPricing StrategyMarket AnalysisSKU ManagementCustomer EngagementStrategic Planning
Soft Skills
Creative Problem SolvingIndependent WorkVerbal CommunicationWritten CommunicationTeam Dynamics
Tools & Technologies
Microsoft Office
Industry Keywords
Category ManagementProduct Lifecycle ManagementPartner RelationshipsCo-op FundingMDF Funding