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Posted: 10/19/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and marketing strategies, with a strong focus on revenue growth, competitive positioning, and partner relationship management. Proficient in analyzing market trends and developing actionable plans to optimize product performance and sales.
Highest-signal resume keywords
Product ManagementMarketing Strategy DevelopmentSales ForecastingVendor Relationship ManagementFinancial Analysis
About the role
Key responsibilities & impact- Drive revenue and overall profitability for the assigned product category
- Manage product, promotion, price, competitive positioning, and sales awareness
- Maintain expert knowledge of the product portfolio as the subject matter expert
- Develop marketing plans for the product portfolio
- Maximize sales revenue, profit, and vendor co-op through strategic planning and marketing
- Recommend pricing strategies and monitor competitive activity
- Oversee product information and identify customer needs
- Interface with vendors to develop or enhance product marketing
- Manage Co-op and MDF funding
- Manage SKUs by product category
- Optimize catalog and e-commerce merchandising strategy
- Identify emerging technologies and partners
- Forecast sales volumes and proactively manage measurable category goals
- Analyze industry information to identify opportunities and strategies to increase vendor partner sales within CDW
- Build and maintain partner relationships and act as liaison and escalation point between CDW and vendors
- Create the annual business plan for the category
- Align and communicate with Segment Marketing
Requirements
What you’ll need- Bachelor’s degree and 5 years sales/merchandising/product management/category management/marketing OR 9 years’ experience in sales/merchandising/product management/category management/marketing
- Proven track record in marketing product lines and managing products through their lifecycle
- Ability to manage customer engagement scenarios and product positioning issues
- Strong understanding of cross-functional team dynamics
- Ability to creatively problem solve
- Ability to work independently with little direction
- Excellent verbal and written communication skills
- Ability to effectively interact with and present to all stakeholders, including senior leadership
- Demonstrated financial and analytical skills
- Successful history of building and maintaining internal and external partner relationships at all levels
- Proficient in Microsoft Office applications
- Readiness to explore, adapt, and grow with evolving technology and AI tools
Benefits
Comp & perks- Annual bonus target of 15% subject to terms and conditions of plan
- Benefits package (see https://cdw.benefit-info.com/)
- Hybrid work arrangement
- Supported growth and professional development
- Equitable, transparent, and respectful hiring process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ManagementProduct Lifecycle ManagementCompetitive AnalysisPricing StrategyE-commerce MerchandisingCatalog OptimizationMarket AnalysisCustomer Needs AssessmentCo-op Funding ManagementSKU Management
Soft Skills
Creative Problem SolvingExcellent Communication SkillsCross-Functional Team CollaborationStakeholder EngagementIndependent Work
Tools & Technologies
Microsoft Office
Industry Keywords
Revenue GrowthProfitabilityProduct PortfolioMarketing PlansEmerging TechnologiesPartner RelationshipsBusiness PlanningSales Revenue MaximizationVendor Co-opMDF Funding