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Posted: 10/14/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consumer insights development, data analysis, and strategic recommendations to drive brand performance and commercial strategy. Proficient in managing research projects and leveraging external resources to inform business decisions.
Highest-signal resume keywords
Consumer Insights DevelopmentData AnalysisQualitative And Quantitative ResearchSolution DesignBusiness Issue Knowledge
About the role
Key responsibilities & impact- Lead the development of consumer insights and recommendations to guide core brands’ commercial strategy and deliver platform growth objectives
- Provide consumer insight-driven recommendations for business decisions
- Develop and execute learning plan priorities for areas of focus
- Manage and supervise the design, execution, analysis, and communication of recommendations from insights and analytics projects and initiatives to drive business decisions
- Manage relationships with external research agencies and leverage external insights resources, capabilities, and expertise to meet business requirements
- Conduct very little research globally; primarily use existing market research or guide local market research for shared projects
- Connect global frameworks, such as the demand landscape, to Core Brands’ strategic platforms, identifying opportunities and recommendations
- Own quarterly brand equity performance monitoring as an input to overall business performance
Requirements
What you’ll need- Experienced in designing and executing primary (qualitative and quantitative) and secondary research
- Experienced in data analysis and problem-solving
- Proficient in solution design and mixed-methods integration
- Fluent in English
- Ability to derive insights and actions from data and communicate effectively at all management levels
- Experience and knowledge of business issues, including revenue and profit impact, beyond data collection and analytical expertise
- Strong work ethic
- Adaptable and willing to work flexible hours to meet deadlines
- Ability to prioritize workload and balance competing demands
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisQualitative ResearchQuantitative ResearchMixed-Methods IntegrationInsight DerivationRecommendation Communication
Soft Skills
Strong Work EthicAdaptabilityEffective CommunicationPrioritization
Industry Keywords
Consumer InsightsCommercial StrategyBrand Equity PerformanceMarket ResearchBusiness Performance