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Posted: 10/21/2026Strategic Account Manager – CVS Media Exchange
CVS HealthCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing brand and media strategies aligned with advertiser goals, managing client relationships, and optimizing campaign performance through data-driven insights. Proficient in leading cross-functional collaboration and delivering actionable recommendations to drive growth in digital marketing and retail media.
Highest-signal resume keywords
Account ManagementMedia PlanningDigital MarketingAdvertising AnalyticsClient Relationship Management
About the role
Key responsibilities & impact- Develop annual brand and media strategies aligned with advertiser goals and growth objectives
- Create campaign strategies and audience-targeting recommendations tailored to brands and product lines
- Build supplier growth proposals based on supplier business goals and marketing objectives
- Serve as primary liaison for supplier communications, feedback, approvals, and creative revisions
- Manage day-to-day client relationships and identify incremental-revenue opportunities
- Educate advertisers on performance metrics, insights, and optimization strategies
- Lead campaign kick-offs, manage briefs, and confirm media-planning details
- Oversee campaign performance with internal teams
- Monitor KPIs and data-driven insights to optimize campaign outcomes
- Analyze data and deliver actionable insights for short- and long-term media strategies
- Collaborate with Insights and Strategy to ensure reporting accuracy
- Deliver performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews
- Collaborate with sales, merchandising, campaign management, I&S, billing, and other internal teams
- Support monthly billing processes and maintain Salesforce updates for campaign tracking
Requirements
What you’ll need- 5+ years of experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred), including upselling experience
- Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required
- Proven ability to lead day-to-day client relationships and collaborate cross-functionally
- Experience developing media plan recommendations aligned with advertiser goals and performance objectives
- Strong follow-through and accountability
- Familiarity with advertising analytics, data platforms, and DMP technologies
- Strong analytical and problem-solving capabilities
- Resourcefulness and adaptability in a large, fast-moving organization
- Collaborative team-player mindset and willingness to contribute as a key individual contributor
- Excellent written and verbal communication skills, including presenting to internal stakeholders and external partners
- Ability to escalate and present key issues to leadership
- Ability to influence supplier investment and drive growth through CMX media solutions
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources supporting physical, emotional, and financial well-being
- Comprehensive benefits package for full-time colleagues
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Strategy DevelopmentAudience TargetingKPI MonitoringData AnalysisMedia Plan Recommendations
Soft Skills
Strong Communication SkillsProblem-SolvingCollaborationResourcefulnessAdaptability
Tools & Technologies
SalesforceDMP TechnologiesData Platforms
Industry Keywords
Retail MediaCPGPerformance MetricsIncremental Revenue OpportunitiesCreative Revisions