Sales Planning Manager
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Posted: 10/19/2026
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Sales Planning Manager
Every Man JackPosted 10/19/2026full-timeMill Valley • California • United StatesMid-LevelSenior💰 $105,000 - $130,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales operations and trade marketing, with a strong focus on data analysis, budget management, and cross-functional collaboration. Proficient in utilizing trade planning tools and maintaining accurate sales performance tracking.
Highest-signal resume keywords
Sales Operations ExperienceTrade Marketing ExpertiseBudget Management SkillsData Analysis ProficiencyCross-Functional Collaboration
About the role
Key responsibilities & impact- Partner cross-functionally to ensure master data is relevant and up to date for selling purposes, including specs, UPCs, and pricing
- Coordinate development and maintenance of the annual trade promotional calendar across retail and wholesale accounts
- Assist in post-promotional analysis to evaluate ROI and inform future planning decisions
- Support the sales team in building customer sell sheets and new item forms, and coordinate sales samples
- Drive the new fiscal year budgeting cycle to ensure category priorities and Sales Planning guidance are delivered to Field Sales
- Use the Confido TPM system to track and reconcile trade spend budgets and forecasts, flag variances, and ensure planning-system accuracy
- Maintain account-level sales trackers and dashboards to monitor performance against targets
- Collaborate with marketing, finance, and supply chain to align promotional plans with forecasts and inventory availability
- Support onboarding of new items across key retail accounts, including item setup, sell-in tracking, and speed-to-shelf monitoring
- Report directly to the Sales Planning Director, with additional support from Shopper Marketing and Broker Partners
Requirements
What you’ll need- 3+ years of experience in sales operations, trade marketing, category management, or a related CPG function
- Bachelor's degree in Business, Marketing, Finance, or a related field preferred
- Proficiency in Google Workspace is a bonus
- Familiarity with syndicated data platforms (IRI, Nielsen, SPINS)
- Strong organizational skills with the ability to manage multiple deadlines simultaneously
- Excellent written and verbal communication skills
- High attention to detail and comfort with numbers and data interpretation
- Experience with trade planning or deduction management tools (e.g., Confido, Vividly, Telus, BluePlanner) is a bonus but not required
- Passion for personal care, grooming, or skin care products
- Ability to remain calm and flexible in a fast-paced, changing, high-growth environment
Benefits
Comp & perks- Annual bonus potential
- 100% EE + 80% Dependents Covered Medical, Dental, Vision
- Life Insurance
- STD/LTD
- 401 (k) with Generous Match
- No Vesting Period
- Wellness stipend
- Cell Phone stipend
- 4 weeks’ Vacation
- 9 accrued Sick Days
- 11 Paid Holidays
- Hybrid work arrangement: Mon/Tues/Thurs in Office, Wed/Fri Remote
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales PlanningTrade Promotional AnalysisData InterpretationCategory ManagementAccount-Level Sales Tracking
Soft Skills
Strong Organizational SkillsExcellent Communication SkillsAttention to DetailAbility to Manage Multiple DeadlinesFlexibility in Fast-Paced Environments
Tools & Technologies
Confido TPM SystemGoogle WorkspaceSyndicated Data PlatformsVividlyTelus
Industry Keywords
Consumer Packaged GoodsPersonal Care ProductsGrooming ProductsSkin Care ProductsTrade Planning