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Ford Motor CompanyPosted 10/22/2026full-timeDearborn • Michigan • United StatesMid-LevelSenior💰 $132,800 - $250,800 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing digital experiences, particularly within the luxury automotive sector, while leveraging Adobe tools for audience strategies and content personalization. Proven ability to lead cross-functional teams and enhance operational efficiencies through data-driven insights and strategic planning.
Highest-signal resume keywords
Digital Experience DevelopmentAdobe Tools ProficiencySEO OptimizationA/B Testing ExecutionAutomotive Industry Knowledge
About the role
Key responsibilities & impact- Lead the Model Year Changeover process across Lincoln.com
- Work with agency creative and development teams to establish milestones for vehicle Reveals, Early Build & Price, and launch matrices
- Coordinate with Brand Managers and Integrated Marketing Communications to ensure website content is accurate, premium, and aligned with launch timelines
- Identify and implement operational process improvements to increase website launch efficiency and streamline content publishing
- Execute website personalization and audience strategies using Adobe tools
- Coordinate and build A/B and multivariate tests, monitor performance, and identify content optimization opportunities
- Translate luxury automotive market insights and affluent consumer expectations into high-touch digital website experiences
- Support implementation of the broader website content vision and maintain content playbooks across Web, App, and Tier ecosystems
- Manage agency partner execution of the editorial calendar, content optimization, and SEO authoring/tagging
- Partner with Global Data, Insight & Analytics to track KPIs and compile performance reporting for US Marketing leadership and Global Digital teams
- Support executive-level presentations and communications on website strategy and execution plans
- Optimize dealer and customer experiences for seamless cross-tier experiences
- Support Model Year Changeover processes while optimizing sell-down of existing dealer inventory
- Collaborate with the dealer purchase experience owner to deliver dealer-level experience enablers and identify education requirements
- Monitor key customer and dealer pain points
Requirements
What you’ll need- Bachelor's Degree or equivalent practical experience
- 5+ years’ experience developing digital-based experiences, brand marketing and/or content strategy
- Strong knowledge and competency across ad-tech, SEO, web technologies/platforms, and analytics suites, with a focus on Adobe tools
- Significant experience developing, executing, and optimizing testing scenarios
- Skilled in integrating experiences across channels and touchpoints to deliver an end-to-end connected customer journey
- Adept at business analysis and process mapping
- Experience with requirements, user stories, acceptance criteria, and validation/test script development
- Thorough understanding of the automotive industry
- Experience partnering with digital retailing and dealer solutions
- Ability to understand existing business processes and create a roadmap for modernization
- Passion for digital customer experience and solutions across the customer lifecycle
- Excellent communication skills with proven ability to lead and inspire teams
- Must be legally authorized to work in the United States
- Visa sponsorship is not available
- Domestic relocation is not available
Benefits
Comp & perks- Immediate medical, dental, vision, and prescription drug coverage
- Paid parental leave
- New parent ramp-up programs
- Subsidized back-up childcare
- Adoption and surrogacy expense reimbursement
- Fertility treatments
- Vehicle discount program for employees and family members
- Management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- Generous vacation time
- Sick/personal time
- Paid holidays, including between Christmas Eve and New Year’s Day
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent StrategyProcess MappingBusiness AnalysisTesting Scenarios DevelopmentUser Stories DevelopmentAcceptance Criteria DevelopmentValidation/Test Script DevelopmentPerformance ReportingKPI Tracking
Soft Skills
Excellent CommunicationTeam LeadershipInspiration Skills
Tools & Technologies
Adobe AnalyticsWeb TechnologiesAd-Tech PlatformsContent Management SystemsSEO Tools
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Luxury AutomotiveDigital RetailingDealer SolutionsCustomer ExperienceIntegrated Marketing Communications