Goodweek

Marketing Specialist

Goodweek
Posted 10/21/2026full-timeStrasbourg • FranceMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing international trade shows and events, with a strong focus on digital marketing strategies, multilingual content creation, and campaign optimization. Proficient in utilizing design tools and marketing automation platforms to enhance brand visibility and engagement across diverse markets.

Highest-signal resume keywords
Digital Marketing ExperienceEvent CoordinationLinkedIn Ads ManagementMultilingual Content DevelopmentDesign Tools Proficiency

About the role

Key responsibilities & impact
  • Plan and coordinate Goodweek’s participation in international trade shows and industry events
  • Manage event logistics and visual branding, including booth design, signage, branded merchandise, localized brochures, interactive activities, and contests
  • Coordinate external vendors and suppliers for event execution
  • Organise networking events, partner meetups, and cocktail receptions
  • Represent Goodweek on-site with prospects, partners, and industry professionals
  • Manage localization and adaptation of marketing materials across target markets
  • Develop scalable multilingual content rollout processes and automated asset creation
  • Ensure brand consistency and quality across translated and adapted content
  • Develop and execute paid acquisition campaigns using LinkedIn Campaign Manager
  • Manage acquisition budgets and optimize CPL and MQL generation across regions
  • Define KPIs, track campaign ROI, and prepare monthly performance reports and dashboards
  • Create, optimize, and A/B test localized landing pages and conversion forms
  • Create automated multilingual lead follow-ups and scalable communication workflows
  • Develop modular email templates and automate repetitive marketing tasks
  • Create advertising banners, infographics, print materials, and event signage
  • Support organic LinkedIn growth through posts, carousels, key takeaways, and live event coverage
  • Create and coordinate case studies, blog articles, use cases, and customer testimonials

Requirements

What you’ll need
  • Proficiency in English and either Spanish or French
  • 3–5 years of experience in digital marketing or communications
  • Ideally, initial experience in an international environment
  • Advanced experience in design tools such as Canva
  • Hands-on experience managing paid campaigns across multiple countries, particularly LinkedIn Ads
  • Experience working with marketing automation platforms
  • Strong organizational skills and a structured approach to managing multilingual marketing assets across different markets
  • Ability to work effectively in a dynamic environment, adapt quickly, and reprioritize when needed
  • Strong sense of ownership, initiative, and a hands-on approach to execution
  • Genuine enthusiasm for meeting and engaging with international prospects and partners at trade shows and industry events

Benefits

Comp & perks
  • Health insurance provided by the employer
  • Meal vouchers
  • Transportation cost reimbursement (50%)
  • Flexible working hours
  • Hybrid remote work
  • Daily use of English through close collaboration with teams in the US and Spain

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital MarketingEvent Logistics ManagementCampaign OptimizationMultilingual Content RolloutA/B TestingBudget ManagementKPI DefinitionPerformance ReportingEmail AutomationGraphic Design
Soft Skills
Strong Organizational SkillsAdaptabilityInitiativeOwnershipInterpersonal Skills
Tools & Technologies
LinkedIn Campaign ManagerCanvaMarketing Automation Platforms
Industry Keywords
Trade ShowsInternational MarketingBrand ConsistencyLead GenerationNetworking Events