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Posted: 10/19/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM campaign execution and email marketing, with a strong focus on utilizing SFMC and AJO platforms for audience segmentation and dynamic content. Proven ability to collaborate across teams to ensure effective communication and campaign readiness.
Highest-signal resume keywords
CRM OperationsEmail MarketingSFMCCampaign ExecutionAudience Segmentation
About the role
Key responsibilities & impact- Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO
- Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives
- Translate creative assets into production-ready customer communications
- Partner with Email Design Leads to implement email designs accurately across templates and platforms
- Collaborate with Copywriting teams to ensure messaging is implemented correctly
- Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment
- Coordinate with GTM teams to support campaign schedules and launch readiness
- Configure audience segments, dynamic content, links, personalization, and tracking parameters
- Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated
- Conduct end-to-end testing across devices and email clients
- Execute campaign deployments according to established processes and governance standards
- Monitor campaign execution and troubleshoot issues
- Maintain campaign documentation and production schedules
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field
- 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation
- Hands-on experience with SFMC, AJO, or similar platforms
- Experience building and executing email campaigns using templates and modular content systems
- Understanding of email marketing best practices and audience segmentation
- Experience collaborating with creative, copywriting, QA, marketing, and technology teams
- Strong attention to detail and ability to manage multiple campaigns
- Knowledge of email rendering, testing methodologies, and QA processes
- Strong organizational, communication, and project management skills
Benefits
Comp & perks- Medical and prescription drug coverage for qualifying associates and eligible dependents
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Competitive pay
- Comprehensive benefits
- Support for life both in and outside of work
- Continuous learning
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ExecutionAudience TargetingDynamic Content ConfigurationEmail RenderingTesting Methodologies
Soft Skills
Attention to DetailProject ManagementOrganizational SkillsCommunication Skills
Tools & Technologies
SFMCAJO
Industry Keywords
Marketing AutomationCampaign DocumentationCustomer JourneysTriggered CommunicationsQuality Assurance