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CEO – Chief Executive Officer
Hire Ground TalentCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in franchising, financial management, and strategic growth, with a focus on enhancing franchisee performance and driving profitability. Proven ability to build high-performing teams and foster a collaborative culture while leveraging technology for business innovation.
Highest-signal resume keywords
Franchising ExperienceP&L OwnershipFinancial AcumenInternational Expansion ExperienceLeadership of Senior Teams
About the role
Key responsibilities & impact- Set and execute the company’s growth strategy, balancing expansion, profitability and long-term shareholder value.
- Partner with franchisees to improve average unit volume (AUV), unit-level profitability, operating consistency and new-location development.
- Own the P&L, drive financial accountability and report regularly to the Board on performance, growth and strategic priorities.
- Build scalable systems, processes and organizational capabilities to support responsible domestic and international expansion.
- Develop a high-performing executive team, foster accountability and maintain a strong, collaborative culture.
- Protect and evolve the brand, leveraging technology and innovation to enhance the customer experience and business performance.
- Build strong relationships with the founder, Board, franchisee leadership, employees and strategic advisors.
- Advance the existing strategy constructively while strengthening accountability and execution across the organization.
Requirements
What you’ll need- Significant franchising experience (minimum 100 locations), including improving franchisee performance, AUV and unit-level profitability.
- Experience scaling businesses through disciplined operations, franchise development and strong business systems.
- International expansion experience, including master franchise arrangements, preferred.
- Strong financial acumen, managing $200M in revenue, P&L ownership and an understanding of the metrics that drive shareholder value.
- Experience leading boards, shareholders and senior leadership teams; capital-raising experience is an asset.
- A dynamic, approachable leadership style, high emotional intelligence and a passion for building strong teams and culture.
- An appreciation for sports, fitness or other experience-driven consumer brands, strongly preferred.
- An ability to turn technology and innovation into meaningful commercial advantages.
- Genuine alignment with the company’s mission and commitment to its franchisees, customers and communities.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Franchise DevelopmentBusiness ScalingFinancial ManagementPerformance MetricsOperational ConsistencyUnit-Level ProfitabilityCapital RaisingStrategic PlanningTechnology IntegrationGrowth Strategy Execution
Soft Skills
Dynamic Leadership StyleEmotional IntelligenceTeam BuildingCollaborationAccountability
Industry Keywords
Consumer BrandsSportsFitnessFranchisee RelationshipsShareholder ValueOrganizational CapabilitiesCustomer ExperienceInnovationExpansion StrategyExecutive Team Development