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Senior Sales Manager – Catering
Hoffmann.Recruiting & MoreCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales strategies and customer relationship management within the care catering sector, with a strong focus on contract negotiations and foodservice concepts. Proficient in analyzing market trends and developing tailored foodservice solutions to meet client needs.
Highest-signal resume keywords
Sales Strategy DevelopmentContract NegotiationFoodservice Concepts KnowledgeCRM System ExperienceCustomer Relationship Management
About the role
Key responsibilities & impact- Acquire new customers in the care catering segment, focusing on hospitals, clinics, and cafeterias
- Leverage existing CRM contacts, assigned tender projects, cold calling, and your own professional network
- Manage projects from needs analysis through the development of tailored care foodservice concepts and quotation costing to customer presentations
- Collaborate with a range of internal stakeholders
- Lead contract negotiations with decision-makers through to successful contract award
- Develop and implement sales strategies for the target market
- Continuously build and expand customer relationships and business contacts
- Monitor and analyze market and competitor developments to identify new business opportunities
- Regularly report on sales activities and the sales pipeline
- Maintain documentation in the CRM system
Requirements
What you’ll need- Training or qualifications in business administration and/or hospitality/catering
- In-depth knowledge of and experience in the foodservice sector, particularly care catering
- Several years of experience in a comparable sales role, ideally in contract catering, or operational experience in care catering combined with the ability to take on a sales role
- Good knowledge of foodservice concepts and production methods in the care segment, including fresh cooking, Cook & Chill, and regeneration techniques
- Knowledge of meal distribution and food logistics
- Passion for health-promoting nutrition and culinary excellence
- Excellent communication skills and a professional, confident, and persuasive presence
- Strong customer orientation, presentation skills, and negotiation expertise
- Enjoyment of networking and cross-functional teamwork
- Good knowledge of MS Office, particularly Excel, PowerPoint, and Teams
- Experience with a CRM system is an advantage
- Very good written and spoken German
- Good English skills are an advantage
- Valid driving license
- High willingness to travel throughout Germany
Benefits
Comp & perks- Competitive annual base salary plus a motivating performance-related component
- 30 days of vacation
- Company car for private use
- Mobile working equipment
- Employee discounts with various partner companies
- Permanent employment contract
- Flexible working hours
- Opportunity to work remotely from any location
- Structured onboarding
- Development programs for personal and professional growth
- Long-term career prospects
- Appreciative and motivating company culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ExperienceFoodservice Production MethodsMeal Distribution KnowledgeProject ManagementQuotation Costing
Soft Skills
Excellent Communication SkillsStrong Customer OrientationPresentation SkillsNegotiation ExpertiseTeamwork
Tools & Technologies
MS OfficeExcelPowerPointTeamsCRM System
Certifications & Qualifications
Training in Business AdministrationQualifications in Hospitality/Catering
Industry Keywords
Care CateringFoodservice SectorHealth-Promoting NutritionCulinary ExcellenceFood Logistics